The Membership Guys

How To Avoid Your Membership Becoming a Burden

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Creating a membership is an exciting time. The creative juices are flowing, the sense of accomplishment from building and launching something new can be exhilarating, and there’s an undeniable buzz you get with every new member who joins.

But what about 6 months down the line? 2 years? 10 years? Is that buzz still there? Does your membership still excite you?

Or perhaps it’s started to feel like a chore?

Maybe things haven’t gone as planned. Or maybe you’ve just become complacent. Whatever the cause, if you’re starting to feel weighed down by your membership then this can be the start of a very slippery slope.

Check out this episode of The Membership Guys Podcast to find out how to prevent this from happening, and what you can do to turn things around if your membership is starting to feel like a burden.

Episode Summary:

  • The vicious cycle that occurs when you start to treat your membership like a chore
  • How solid systems and processes, plus well-controlled boundaries, can make a huge difference in your role as membership owner
  • Why you need to be mindful of the reasons you started a membership in the first place
  • The importance of fighting the instinct to focus on negatives, and staying positive without becoming complacent

Key Quotes:

“If you go into the membership game for the wrong reasons, to make a quick buck, or because you think it will be easy, or you’ve just taken the advice blindly from a business coach, or one of these online ‘gurus’  and that’s literally the only reason you’re running your membership, then you could be headed for trouble.”

“Make sure that your expectations of your membership are rooted in reality because if you don’t feel like you’re hitting your goals then of course you’re going to start to think more negatively about your membership”

“Memberships, like anything in life or in business, have their ups and downs. It’s up to you how you choose to process them and what you choose to focus on. It’s important that you focus on the positives, and not the negatives. If one member leaves and says that your membership site is trash, that doesn’t override or negate the hundreds and hundreds of members who absolutely love your membership. One bad day for sales doesn’t negate all of the good days for sales, a bad day for cancellations doesn’t mean that your membership is suddenly just going to die.”

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