Build it and they will come.
While that approach may have worked for Kevin Costner in Field of Dreams; it most certainly does not apply to launching a successful membership website.
Time and time again we see cases where people are so entrenched in the process of building their membership site that they haven’t even begun to think about how to get it off the ground.
A good membership site launch plan needs to increase awareness, raise interest and build demand.
By doing this you put yourself in the best possible position to succeed when you open the doors.
The following 5 strategies are straightforward but effective, and can easily be combined with your existing launch plans to make sure your membership site gets off to a good start…
Launching a membership site is an exciting but nerve wracking time.
You’ve probably put your blood, sweat and tears into creating this site, no doubt losing some sleep along the way.
But when the time comes to actually open the doors, we can often find ourselves hesitating.
What if it all goes wrong?
Running a beta test can be a great way of assuaging this fear, as well as ensuring that you launch the best possible version of your membership.
Should you allow competitors to join your membership?
When many people answer this question in their minds, it’s a resounding NO.
And usually, fear is at the heart of it.
Fear they will steal your content…
Fear they will steal your secret sauce…
Fear they will poach your members…
And, yes, these are all valid reasons. These situations do happen to people and it has happened to us many times.
But, hang on… that’s not a reason to hit the panic button if you spot a competitor sniffing around your membership!
Do you know what people in your audience actually want from your membership?
When planning your membership site, it’s easy to fall into the trap of building something that we think would be good, rather than something that’s based on research into what your audience really want (and need).
In doing so, you risk spending hours creating content and investing in features, only to be left scratching your head when people simply don’t engage in the way you hope they will.
Whether it’s your membership offering; your blog, podcast or video channel; or even just the updates you post on social media – discovering what people actually want and need is critical to connecting with your audience and driving them to action.
Your membership might be the best thing since sliced bread, but if you aren’t marketing it correctly, you aren’t going to be getting the sales you deserve.
There are some simple steps you can take to get the most out of marketing, reach more people, and turn those on-the-fencers into fully-fledged members.
Here are 9 simple membership marketing tactics that’ll help you get ahead…
So, 2019 is done and dusted. Hopefully it was a successful one for you and your membership.
It was certainly a big one for us, with more highlights than you can shake a stick at – many of which you’ve heard us ‘document’ right here on The Membership Guys Podcast.
We’re wrapping up the year with what has become a bit of a tradition here at The Membership Guys – our end of year recap show where we look back at the top 10 most popular episodes of the podcast throughout the past 12 months.
While every membership is unique, we all have our own idea of who our ‘perfect member’ is.
However the reality is that not everyone will fit into that one perfect bucket.
Everyone is different. Well… kind of…
The longer you run your membership, the more you’ll find that there are essentially seven main types of members out there…
Not sure whether you should charge a joining fee for your membership?
A “joining fee” is a one-time extra charge that new members pay on top of their first subscription payment.
As a membership owner, this means extra cash in your pocket.
Surely that’s a good thing, right? Well, not quite…
Personally, I’m not a huge fan of joining fees.
That’s not to say that they’re wrong or you shouldn’t have one.
I’m just saying that they aren’t for me and I’m going to tell you why in this post, along with a few situations when a joining fee may be necessary.
Are you experiencing a downturn in your membership?
A downturn could be when you see a decrease in sales, an increase in cancellations, or a general ‘slowdown’ of your overall growth rate.
When this happens it can be incredibly scary, but there’s no need to panic.
It doesn’t necessarily mean that your membership is failing and thankfully, there are ways that you can deal with a downturn so that you can turn things around.
What’s happening in the world of online memberships?
Is now a good time to have a membership site? And, what does the future of the membership industry look like?
Knowing the state of the membership industry is a great way to help you prepare months or even years in advance.
Thankfully, you don’t need a crystal ball to predict any of this because we’ve done all the hard work for you.
We’re about to reveal six key shifts that we see happening in the membership industry and how you can prepare for these challenges so that you’re in a position to be ready for anything.