Having a thriving community is the key to a successful membership site – but where should that community live? We take a look at the pros and cons of using an on-site forum versus a closed Facebook group.Read More
If your membership is trading on knowledge and expertise, it stands to reason that building authority and demonstrating your credibility needs to be a major part of your marketing.
If you’re an unknown entity then potential members have very little to go on when it comes to determining whether you can deliver on your promises and help them achieve their goals.
In this episode of The Membership Guys Podcast, I discuss the importance of building authority and how best to leverage this when it comes to promoting your membership.Read More
How many times have you sat in front of your computer, willing your brain to squeeze out a killer idea for a blog post – only to find yourself, 30 minutes later, still staring at a blank page? We’ve all been there…Read More
Email automation can massively power up the marketing of your membership site or online course; enabling you to trigger various different actions and email sequences according to how your leads and your customers behave. Here are 4 automation sequences that will help beef up your email marketing.Read More
CoSchedule executes an almost perfect user onboarding process when you sign up to it’s free trial. Onboarding is such an important part of a successful membership site but one that is often overlooked or left to chance. So, here we look at how you can emulate CoSchedule to create a member onboarding process.Read More
The question of whether a membership site or online course should be open year round (evergreen) or open and close (time-sensitive) throughout the year is a common one – without a clear answer. Here we take a look at the pros and cons of both options and which is the most suitable choice for your site.Read More
When it comes to offering trials of your membership site or online product, opinions tend to be divided between those who consider it a smart strategy and those who believe you shouldn’t give anything away, no matter what. Here’s some food for thought to help you determine whether to implement trials into your own strategy.Read More
When you created your membership site or online course, you probably sat down and worked out how many members you needed to make it profitable – well what if you could make the same amount of money with less members, and without putting your main membership price up?Read More
It can be hard work to keep your members attention long enough for them to actually make use of your membership content. Here are some ways to inject some buzz into your site and keep your members coming back for more!Read More
These days ‘Passive Income’ seems to be the pot of gold (quite literally!) at the end of the entrepreneur rainbow. So it’s not surprising that people might think and hope that a membership site is a good way to achieve this.
But the short, honest, answer to this frequently asked question is actually no, I wouldn’t say a membership site was the best way to achieve passive income – although it can certainly be a lot more passive than a service business.Read More