The Membership Guys

How to Build a Global Brand for your Membership with Chris Ducker

Running an online membership removes the barriers for doing business around the world. Regardless of where you’re based, your members will come from far and wide.

This represents a huge opportunity for membership website owners to build a global brand.

In this episode of The Membership Guys Podcast, I’m joined by Chris Ducker – founder of Youpreneur – to talk about his experiences in launching a membership site that is truly global.

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5 Reasons Why We Love The Membership Model

With Valentines Day just passed, love is in the air, and in this episode of The Membership Guys Podcast I’m professing my deepest feelings for my one true love… the membership model.

Tune in and find out why we’re so enamoured with membership websites, and why they appeal to us far more than any other business model out there.

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Pat Flynn on How to Validate Your Idea for a Membership Website

We’ve had countless people approach us over the years in need of help in figuring out why their membership site launch hasn’t quite gone to plan; and in almost every case it’s because they jumped head first into wrestling with membership plugins and creating content – skipping past the crucial task of actually evaluating and validating their idea.

I’m joined on this episode of The Membership Guys Podcast by Pat Flynn, founder of the extremely popular Smart Passive Income blog and podcast; and author of the brand new book Will It Fly, which teaches you how to test your next business idea so that you don’t waste your time and money.

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Should You Use a Membership Plugin or LMS Plugin for Creating an Online Course?

When your membership site involves one or more online courses, the tech options available can become even more confusing. Do you need a membership plugin? Do you need an LMS or course plugin? Should you combine to two or look for a standalone solution? What’s even the difference between all the different options?

In this post we take a look at why you might want to consider using an LMS plugin for your online course, and the differences between LMS plugins and membership plugins.

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Using Urgency to Promote an Evergreen Membership

Should your membership site always be open, or only open for limited periods throughout the year?

It’s a question that comes up frequently; and while we tend to fall on the side of having an “evergreen” membership that’s always open, it’s hard to deny the appeal of using the urgency and scarcity that are only typically effective with a limited-opening approach.

In this episode of The Membership Guys Podcast, I discuss some ways in which evergreen membership site owners can utilise urgency and scarcity in their marketing strategy without having to close the doors of their site.

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3 Ways to Keep Your Members Hooked for Longer

Retention is crucial for a successful membership site.

It costs more to win a new member than it does to hang on to an existing one; so it stands to reason that you should have a strategy in place for ensuring that your members stick around.

In this episode of The Membership Guys Podcast I discuss 3 specific tips and techniques that you can use to keep your members hooked and subscribed for longer.

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11 Ways Membership Site Owners Can Leverage Social Media Groups

As many social media channels become “noisier” by the day, and getting your message across to your audience increasingly relies upon paying for advertising; more and more people are turning towards the more traditional community-based “group” features that sites like Facebook, LinkedIn and Google+ offer.

Far from being yet another place to share a photograph of your breakfast or to spam promotional links; in most cases groups capture the essence of what social media is about – community and connection.

However that does not mean that such groups cannot be leveraged in order to help grow your membership business…

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Running an Authority-Centric Membership Community with James Schramko

As a recognised authority in your field, gaining access to you can be a major reason why people will join your membership website. This introduces a whole host of additional challenges when trying to run and grow your community.

In this episode, I’m joined by James Schramko from SuperFastBusiness, who shares his insight and experience from years of running a successful membership site that leverages his own authority as a highly regarded expert in online business and marketing.

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How to Figure Out What to Charge For Your Membership Site

Have you decided what to charge for your membership site yet? It’s something that lots of people struggle with – afterall, how do you put a value on your content?

It can be all too easy to price too low or too high and, whilst price can be changed, ideally you want to start out in the right ballpark so that any adjustments are strategic (e.g. a launch price being raised) rather than reactionary (e.g. lowering your price because no one is buying).

So, working out your pricing sweet spot is something that you’re going to want to put a little time into in order to avoid complications down the road.

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