The Membership Guys

5 Things to Include in Your Member Onboarding Sequence

Member onboarding is one of the most essential ingredients for a successful membership website.

But what content should you actually include in your onboarding? While to a large extent this will vary from membership to membership, there are some common areas that you will most likely want to cover to ensure onboarding success.

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The Membership Economy with Robbie Kellman Baxter

As more and more businesses start focusing on memberships and subscriptions, what can you do to set up your membership website for long term success?

In this episode, I’m joined by Robbie Kellman Baxter – author of the bestselling book ‘The Membership Economy’ and a leading strategist helping big name businesses such as Netflix and SurveyMonkey to perfect the membership model.

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Facebook Remarketing Strategies for Membership Websites

Facebook remarketing is one of the most exciting developments in online advertising in recent years.

Now, instead of being limited to picking demographics and targeting options that we think relate to our target audience; we can actually leverage actual user behaviour to determine which ads they are shown.

When it comes to membership sites, there are 6 key ways in which you can really leverage Facebook remarketing…

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Pros and Cons of Using a Cloud-based Membership Platform

Much of what we discuss in terms of membership site strategy and marketing is universal; however when it comes to the technical side of things we tend to focus almost exclusively on WordPress-based membership websites.

However there is a growing market in cloud-based alternatives such as Rainmaker or Kajabi which can solve a number of problems for anyone trying to ‘DIY’ their membership site.

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Top Reasons Why People Join a Membership Site

Do you know the reasons why your members joined your membership site?

Understanding this is key to being able to effectively position, market, run and grow a successful membership business; however often it’s far too easy to get caught up in the features of your offering.

In this episode I talk about some of the main reasons why people typically join membership sites, and give my advice on how to tap into these in order to better grow your own site…

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Video Marketing Strategy with Emmy Wu

Would you like to know how to effectively use video for marketing your membership site? Joining us on the latest podcast episode to talk about video, launch strategies and a lot more is Emmy Wu…

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How to Choose a Membership Plugin

Without question this is the one thing we’re asked about more than anything else. So, how do you figure out which one of the seemingly endless selection of membership plugins, software and services is right for you and your new membership website? Discover the process we recommend in this episode…

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7 Things to Consider When Choosing a Membership Site Theme

Choosing a WordPress theme for your membership site can be a daunting task. There are hundreds of thousands of WordPress themes out there to choose from, but very few are actually purpose built for membership sites.

The good news is that you don’t need a ‘membership theme’ in order to build your membership site. You just need a theme that will give you the options to create the look and style that you want…

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