The Membership Guys

Why You Need to Take People Behind the Scenes of your Membership

Do your potential members understand your membership offering?

The benefits of joining your membership…

What to expect as a member…

And how you can help them take the necessary steps to reach their desired outcome?

More often than not the answer to this is a resounding no. 

And this can be for many reasons…

The most common of which is that they simply don’t know what’s inside the box.

In other words, they have no idea what goes on inside your membership…

And that’s preventing them pressing the ‘join today’ button on your sales page.

It’s our job as membership website owners to rectify this…

And there’s one very simple but powerful marketing tactic you can use to do that:

Taking them behind the scenes of your membership… 

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From Hobby to 100+ Members a Month with Anna Geiger

Meet Anna Geiger – mom of 6 and owner of The Measured Mom Plus, an online membership that offers resources, printables and training to pre k-third grade educators. 

In this episode of Behind The Membership, Anna joins us to share the story of how she has turned her hobby into a thriving business. 

What started as a blog sharing content with family and friends while living abroad has become, over the space of 8 years, an online shop and membership that attracts millions of site visits per month and hundreds of thousands of subscribers to her mailing list.

In this episode Anna talks about how she’s built her audience, why she made the decision not to sell any of her products until two years after her blog went live and what inspired her to launch her membership just under 2 years ago. 

She also shares how her site attracts over 100 members each month with little to no marketing, what she loves most about being a membership owner and the challenges she faces targeting teachers… Plus much more! 

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Musings About Money and Mindset in the Membership World

Let’s talk about money!

When it comes to this subject people tend to be at wildly opposite ends of the spectrum…

Some will happily talk about money all day long…

Whether it’s about how much they make, how little they have or their financial goals…

Others, however, completely shut down as soon as the ‘M’ word comes up.

That’s because many of us have a complicated relationship with money…

Which is possibly why I’ve waited so long to tackle this topic! 

But, the truth is, when it comes to business, it’s a subject you simply can’t shy away from…

That’s why I’ve decided to share some of my musings about money and mindset in the membership world…

Our perceptions of it, how we treat it, how we think about it…

And the impact that can have on our memberships.

So, let’s dive into some random musings about money, memberships and everything in between…

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Pivoting Your Niche & Offering with Alisha Robertson

Alisha Robertson from The Purpose To Service Academy joins Callie for this episode of Behind The Membership and she has a very interesting story to share…

After experiencing burn out as a coach, Alisha knew that she had to find a solution that would help her scale her business, without the time constraints of one-on-one coaching… and she did, in the form of a membership program.

But the interesting thing about Alisha is that before doing research and launching her membership, not only had she never heard of the business model before, but she’d never been part of a membership herself!

In this episode you’ll hear about Alisha’s membership journey to date… how her program looks very different from when she opened its doors nearly two years ago, her realization that she could serve her members better if she niched down and the challenges she’s faced being new to the membership space. 

Plus you’ll hear how Alisha adds a few personal touches to her member experience, how her life has changed since launching her program and what her plans for the future are…And much more. 

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5 Toughest Membership Tech Decisions you Need to Make When Starting Out

Ready to start building your membership website?

That’s great news! 

Now there are some tough membership tech decisions you need to make.

With so many different systems, plugins and tools out there to choose from…

And a lot of questions for you to mull over… 

Wordpress or hosted platform? 

What should your domain name be? 

Should you build your website yourself or hire a developer? 

It can all get a bit overwhelming…

Which is not surprising when there are so many moving parts to manage!

This is why it’s important to do your due diligence to make sure you build a site that’s right for you and your prospective members… 

And we’re here to help you do just that…

So if you’re ready to build your membership website…

Or are currently fleshing out your idea for your membership…

Then this blog is a must read for you.  

Here are some tips on how to tackle five of the toughest tech decisions you need to make when starting out…

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Success Using a Freemium Model with Mark Asquith

Mark Asquith, founder of Podcast Success Academy, is my guest on this week’s episode of Behind The Membership. 

Mark’s membership story is a little different to most, not only because of its position as part of a wider ecosystem of businesses, but also because it has a whole tier that members can access for free! 

In this episode Mark shares how Podcast Success Academy came to be and what inspired him to build it using the freemium model. He also shares how he’s building a community with two very definitive segments who share an interest in all of his products and the challenges he’s faced in getting his audience to take action. 

Plus he explains how he’s going the extra mile to give his audience the best learning experience by plugging a gap of knowledge in the podcast industry, without the hard sell… And much more. 

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Switching Membership Enrolment Models: Closed to Open

Are you thinking of switching your membership enrolment model from closed to open? 

Making the decision to open your doors permanently isn’t as simple as flipping a switch…

It can change a lot about your business…

And you need to make sure you’re fully prepared to manage these changes effectively…

For the good of both you and your members! 

We’ve previously talked about moving from the open door model to closed…

And now we’re doing the reverse!

Here’s what you should take into consideration before switching your membership from a closed-door model to an open one…

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Replacing the Family Income in Just 8 Months with Jenny Finnell

We’re kicking off season five of Behind The Membership with an awesome guest. Jenny Finnell is Founder of CRNA School Prep Academy, a highly specialized membership for nurses in the United States who want to become Registered Nurse Anesthetists. 

The Academy has recently reached its first memberversary and in that time has become a big success – so much so that Jenny was able to retire her husband within eight months of launching the membership!  

In this episode we talk to Jenny about her membership journey so far. How some queries from nurses resulted in her creating a free Facebook group that sowed the seeds for her idea of the Academy, why she hired a team to help her ahead of her launch and how she’s growing her membership successfully with little to no marketing. 

Plus we talk about the challenges she faces managing her time juggling life as a mom of three children (one of which is a newborn) while managing the Academy, how the flexibility of the membership model enables her to better serve her members and much much more! 

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Switching Membership Enrolment Models: Open to Closed

Are you thinking of switching your membership enrolment model from open to closed? 

If you’ve been following us for a while, you’ll know that I’m not usually the biggest fan of the closed-door model…

In my experience, the memberships that do best are the ones that are always open…

However, there are definitely some situations where a closed-door membership makes sense…

And I’m not here to convince you otherwise.

What I am here for is to help you prepare to make this switch…

To consider all the implications…

And prepare you for what’s next once your doors are closed.

Because managing a closed-door membership is very different in a lot of ways from an open-door one…

And many people who make the switch aren’t fully aware of what lies ahead for them…

And find the process difficult to manage…

Or regret their decision to make the change…

Let’s make sure you’re not one of them! 

Here’s what you should take into consideration before switching your membership from an open to a closed-door model…

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Behind The Membership: Season 4 Highlights (aka The One where Callie Takes Over)

Good news… it’s my birthday!! 

Bad news… I literally NEVER work on my birthday…

It’s one of my rules…

And as much as I love The Membership Guys podcast… 

I can’t break this rule. 

So I’m taking the day off….

And that can mean only one thing… 

CALLIE IS TAKING OVER!

(And I get to eat cake)

Join the other (some would say ‘better’) half of The Membership Guys for a very special episode, as Callie shares her top takeaways from season 4 of her podcast, Behind the Membership, and reveals the release date for season 5.

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