On June 20th, Facebook officially announced that they are trialling the option for Group admins to charge a recurring subscription fee to their members.
This is definitely a huge move, and one that capitalises on the fact that there are already many membership owners using Facebook Groups “unofficially” for their paid community.
So what does this mean for the membership industry?
Should we all pack up our things and move our memberships over to Facebook?
We’re constantly banging the drum on how important it is to have an established audience BEFORE you build and launch a membership.
However for some people the temptation to rush headfirst into their membership is just too strong.
Truth is that if you haven’t built an audience that you can mobilize and monetize, you’re going to find it an uphill struggle trying to get your membership off the ground.
But it’s not all doom and gloom. In this podcast, I share 5 options you have if you’re wanting to build a membership before building your audience.
Jared Falk from Musora and Drumeo joins Callie on the last episode of Season 2 of Behind the Membership.
Jared has not one, but four membership sites, all in different music niches. And with over 10,000 active members in his original membership site, Drumeo, and having served over 200,000 customers so far in his business, he’s achieved a lot by anyone’s standards.
In this episode Jared is discussing world domination when it comes to membership sites, including how he is replicating his successful drum membership site into other markets, and how he’s grown his business to a team of 35, with most working on location in his offices in Canada.
And he reveals why he’s always trying new things when it comes to marketing and retention and how what works for one site doesn’t necessarily work for another.
When we talk about membership sites, typically it’s in the context of being the main part of the membership owner’s business.
However that’s not the only way to do it.
In this episode of The Membership Guys Podcast, I dig into 4 of the main ways you could create a membership site that’s secondary and supplementary to the real focus of your business.
In this episode of Behind the Membership, Callie is talking with Kim Jimenez from The Business Lounge, a membership site for online business owners.
Kim has had her membership for nearly two years now, and in this episode she discusses how she didn’t initially want to create a membership site, what changed that opinion, and how starting one has actually transformed her business and life.
Kim also talks about how she is using YouTube, webinars, and trials to attract new members, and why she has both a Facebook group and an onsite forum for her membership community, and how she balances the two.
This is the ultimate “how long is a piece of string” question.
There’s no exact science or specific formula that will accurately predict how many people are likely to join your membership.
However when setting goals for the launch of a new membership site, or even the growth of an existing one, it’s useful to know whether your aspirations are realistic or just pure delusion!
In this episode, I attempt to answer this unanswerable question, and give my “rule of thumb” guidance for predicting how many people you can realistically expect to join your membership.
In this episode of Behind the Membership Callie is talking with Nigel Moore all about his membership site, The Tech Tribe.
Nigel offers all members a personal coaching call when they join, has a private coaching section in his community and creates most of his content based on member questions and needs. As a result he’s really tuned into what his members, and his potential members, are looking for and what will help them to get results.
Here Nigel also talks about getting a member a day without marketing, and what happens when he actually turns his marketing funnel on. As well as the challenge of content creation, doing things that don’t necessarily scale, introducing a higher membership tier into the mix, and more.
In today’s online world you’re increasingly competing with a lot of noise and distraction when it comes to your members time and attention.
How do you stand out?
What can you do to deliver a member experience that will make logging into your membership and spending time in your community preferable to watching hilarious cat videos on YouTube or chatting with friends on Facebook?
Andrew and Pete are two of the most creative content marketers in the world. And that creativity carries over to their own membership community too.
In this episode of The Membership Guys Podcast, we look at what they’re doing to craft a truly unique and remarkable member experience, and they share their tips on how you can think outside the lines and start being more creative with your membership.
In today’s episode of Behind the Membership Callie talks with Terra Dawn from Uncork Your Dork and the Wham! Bam! Business Plan!
Terra’s had her membership for over a year now and in this episode they’re talking about why she initially moved from Teachable to WordPress and why she’s recently moved her community from an onsite forum to Mighty Networks, and the effect that this has had on both her engagement and her retention.
Terra also discusses how she uses challenges and summits to market and grow her membership site, how the membership has changed her business focus and what she’s doing next to grow the membership even further
So your membership is ticking along nicely, you’re bringing in new members at a steady rate (and they’re sticking around too), you’ve got your systems and processes nailed and everything is running like clockwork.
There are a few different paths you can take for growing and scaling your membership business; but in this episode I want to talk about my favourite approach, one that’s perfectly suited to the membership model.
And that is creating an ‘ecosystem’ of products and services with your membership smack-bang at the heart of everything.