Is your membership community a ghost town?
Are you constantly banging your head against a wall trying to figure out ways to get your members to actually converse with each other?
It’s been said many times before – people come for the content but they stay for the community.
However, establishing an active, thriving community inside your membership is easier said than done.
Here are our top tips for getting the conversations flowing…
John Michaloudis from MyExcelOnline, a membership which helps people to become Excel experts, is this week’s guest on Behind the Membership.
John started his membership just two years ago after growing tired of running course launches, and with 1600 members is already a third of the way to his goal of making $100,000 per month with the membership.
In this episode John is talking all about how he is using evergreen webinars with fast action bonuses to make sales every day, and how email marketing and Facebook ads also contribute to his sales.
John also shares how moving from a Facebook group to a forum for his community is one of the best things he’s done, and how John isn’t actually the person answering members questions in his community.
Plus we talk all about the benefits of adding things like Trustpilot reviews to a sales process, creating a business you can take 6 months away from and how member success stories make all the work worthwhile.
And of course, much more!
Wow… 5 years of Membership Academy!
And what a rollercoaster ride our fifth year has been.
Listen in as Callie and I recap the highs and lows of the past 12 months of Membership Academy, and look ahead to what’s in store in the next year and beyond.
Marisha Mets from SLP Now, a membership for speech language practitioners, is this week’s guest on Behind the Membership.
SLP Now has been running for over four years and over that time has evolved from a simple membership to a full web app offering thousands of practitioners teaching resources and even their own CRM and case tools.
In this episode Marisha talks all about how she went from creating resources for her own use to launching a hugely successful membership and the challenges she’s had along the way, including learning how to manage her time effectively and finding the right developers to create her app.
We also talk about the benefits of starting simple, and how a membership has helped give Marisha more freedom and flexibility, particularly when faced with health challenges. Plus how running a twice yearly online summit works well for attracting new members, and how she utilises tools like Net Promoter Scores and Intercom to get feedback from members and provide additional support.
Plus much more!
Building an audience is essential to the success of your membership.
After all if you have no audience to speak of, then who are you going to sell to? Where are your members going to come from?
“Build it and they will come” is, unfortunately, a myth – so you need to invest time in growing your own audience in terms of your email subscribers, website visits, podcast listeners, social followers and, of course, paying members.
But where do you start? How do you actually find your audience?
Felicia Lo from School of Sweet Georgia, a membership site for fibre artists, is this week’s guest on Behind the Membership.
Felicia first started her blog way back in 2004 and her physical business manufacturing beautiful hand dyed yarns, Sweet Georgia Yarns, in 2005. Over the years Felicia has also taught classes for companies like Craftsy, written a book, and run a yarn based subscription box, so by the time she started her membership School of SweetGeorgia in 2017 she already had a huge amount of experience in her market.
In this episode, we’re talking all about how Felicia is able to run the membership site alongside her well established physical business, and how having the two overlapping, but still separate, sides of the business works well for her and gives her more flexibility and stability.
We also talk about how Felicia used Patreon for her initial idea validation, which gave her the incentive and accountability to create her full membership site. And we talk about the team she has helping her to keep both businesses thriving, plus how she focuses on YouTube for attracting new members, her plans for bringing guest teachers to her in-person studio to record courses, and much, much more besides.
One of the more challenging changes that comes with moving to the membership model is dealing with the increase in how many people are contacting you and vying for your attention.
Supporting hundreds or thousands of members can certainly take its toll and becoming uncontrollable without procedures and a solid approach for dealing with handling communication.
In this episode of The Membership Guys Podcast I talk about how you can set boundaries and expectations in order to ensure your membership remains manageable.
On today’s episode on Behind the Membership Callie is talking with Warwick Brown who runs the KAM Club, a membership site for key account managers which has been running for around nine months.
Hear all about how Warwick came to start the KAM Club and how he utilised existing resources, like his previously free blog content, to get him started much quicker – although he still put off launching the membership for a long time!
Warwick also talks about the challenge of consistency, particularly when it comes to content creation, and how finding a way to link his free and paid content together has made his life so much easier.
And discusses finding time to do everything when running a membership site solo, how Warwick provides a lot of personal support in his membership site, from 30-minute welcome calls, to personal videos and check-in messages, despite it being low cost. And how, despite quitting his high salary job, and not yet making the same amount with his membership, he couldn’t be happier.
Plus, of course, much, much more!
So many membership owners live in fear of their members cancelling.
It kind of makes sense, because the goal of a membership site is to retain its members for as long as possible and so when someone leaves – whatever the reason – it’s hard not to see that as a negative.
However when a member cancels, it doesn’t have to be the end of the road…
Trish Blackwell, a confidence coach and creator of the College of Confidence is our guest for this episode of Behind the Membership.
Funnily enough, Trish’s biggest challenge with her membership initially was actually having confidence in her ideas and what she wanted to create. Fortunately this was something that she was able to overcome in order to build a thriving membership site that’s now been running for over three years and which is continuing to grow and evolve.
In this episode, we’re talking all about how Trish overcame her original doubts and how the membership model has allowed her to 3x her private coaching fee, while still helping even more people.
We’re also discussing the challenges of running a business with small children at home and how hiring support for her community was a game changer for Trish and her membership, plus much, much more.