Attracting the right people to your membership is essential for the growth of your business.
Not all members are created equal – the best ones will consume your content, positively engage with your community and actually use what they’re paying for.
These are the members who will stick around for the long term.
But how do you tailor your marketing to ensure you’re attracting more of the right type of member?
We regularly get asked for our recommendations on the top tools for membership website owners.
The truth is that there’s no such thing as the “perfect” membership site setup that will work for everyone – it all depends on what it is you want to achieve with your membership site, what features and functionality you need it to have, which email and payment software you’re using and a whole bunch of other details that determine which membership tools are the best fit for you.
In this episode, we talk about the tools we use for our own membership website – Membership Academy – as well as the reasons why we chose those particular options.
Memberships can be challenging products to sell, as often they’re made up of so many different things that it’s hard to get specific in your marketing.
One way to counteract that is with the “Splinter” strategy.
This is where you take one piece of content from your membership and you make it available to buy as a standalone product. But you market it in such a way that makes joining your membership a preferable option to purchasing just that one thing.
In this episode I dig deeper into how the “Splinter” strategy works for memberships and talk about how you can start testing it within your own business.
It’s easy to get carried away in those early days of planning and building a membership site.
So many people get overexcited by their idea and a little too swept up in the process that they skip the first few fundamental steps.
Most importantly: idea validation and research.
And then when they launch their membership and it doesn’t quite go to plan, they’re left scratching their heads wondering where it all went wrong.
In this episode, I highlight the 7 most important things that you need to validate BEFORE moving forward with your membership idea.
We’re celebrating a huge milestone for The Membership Guys Podcast as we hit our 200th episode!
To mark the occasion, we thought we’d do something a little special…
So both Callie and I opened the floor up to you, and invited our members and wider audience to ask us absolutely anything you wanted – about anything!
We’ve picked the best questions and answered them together in this special 200th episode. Enjoy!
Membership websites are a value exchange.
As long as you keep delivering value to your members – in the form of content, resources and ongoing investment in your product – they’ll keep giving value to you in the form of their continued subscription payments.
So what content can you actually include in your membership in order to ensure you keep up your side of the bargain?
When publishing content online – whether freely or inside a membership – there’s always the chance that someone will copy or steal your hard work.
In truth the only way to guarantee that this won’t happen is to not publish anything online.
However this doesn’t mean you should just roll over if it happens to you.
In this episode I give my top tips for dealing with people stealing and copying your content, with specific examples of the process we use in our own business.
Reducing the price of your membership might sound like the last thing you’d ever want to do.
As time goes on and you add more content, the value of your membership increases – so surely you’d be considering putting your prices up, not down? Why would you want to go backwards?
However there are some situations where lowering your price might make total sense.
In this episode I discuss the implications of reducing your price and how to navigate the change in a way that doesn’t cause problems with your existing members.
Whether you’re teaching a specialist subject, or want to support others who share your interests; it’s now easier than ever to reach a global audience and get paid for sharing your time, skills, experience and expertise.
Two of the best models for doing so are online courses and paid membership websites.
However with those terms often used loosely and interchangeably, it can be tricky figuring out which is best for you.
We can spend months creating content, writing workbooks, pulling our hair out, and spending a small fortune on promoting a new membership site and then when we finally launch it… nobody joins.
We all dread this as membership owners; and when it happens, the panic sets in and we start scrambling to rearrange the website, add testimonials, and change prices.
This is all completely irrelevant stuff and won’t turn things around.
So what should you do if your membership launch fails?