It’s easy to get carried away when creating a membership website.
We often turn to other memberships for inspiration, and as a result end up with a wishlist of shiny bells and whistles that we absolutely MUST have for our own website.
And the end result of cramming all of those features into your membership is a convoluted frankenstein’s monster of a website that’s a pain to manage and an even bigger nightmare for members to use.
It’s not just the tech side of things that people tend to over-complicate; we see the same thing happening with marketing, sales and overall business strategy too.
In this episode of The Membership Guys Podcast, I warn against adding too much complexity to your membership business and discuss the benefits of embracing simplicity.
As the year draws to a close and many inside your membership and your wider audience will be in a festive mood, what sort of things should you be doing as a membership owner?
Whether you’re a Christmas fanatic or a modern day Scrooge – the festive season brings with it a few unique opportunities for your membership business.
In this episode of The Membership Guys Podcast, I talk about 6 things you should do in your membership over the holiday period.
Membership websites have a whole mess of moving parts – plugins, themes, integrations, payment processors – they all add up to make memberships one of the most complicated types of sites that you can build.
And even if you have help getting everything up and running, chances are there’ll be numerous times you’ll need a bit of tech support in the day to day running of your membership.
But finding reliable help with the technical side of building and maintaining a membership can be a crap-shoot.
In this episode of The Membership Guys Podcast, I run through some of the most viable options for finding tech support that you can rely on for different stages of your membership.
Everyone loves a cheeky discount! We thought we’d save you some time by rounding up the best Black Friday and Cyber Monday discounts currently available for membership site owners. Discount amounts, links and codes included!
The “one to many” aspect of a membership site is what makes it such an attractive business model.
The ability to leverage your time, skills, experience and expertise in order to serve hundreds or even thousands, without having to deal with issues of increased expensive, strained resources or limited capacity that can come when trying to grow other types of businesses make memberships one of the most scalable models there is.
However sometimes in order to get to the next level, you need to do a few things that don’t scale too well…
Much of what we discuss here at The Membership Guys revolves around building and growing a successful membership.
But once you’ve reached a point where you can call your membership “successful” – what’s next?
For many, the continued growth of their membership – increasing member numbers and revenue – is the be all and end all of their ambitions. And that’s a perfectly valid goal.
But for those who want more, what does that “next level” look like?
In this episode, I discuss 5 ideas for how you could take an already successful membership business to even greater heights.
Running a membership requires you to get into the routine of regularly showing up, serving your members by creating valuable content, interacting in your community, answering support queries and so on.
These day to day habits are the cornerstone of any successful membership – however when developing those positive habits it’s all too easy to also develop bad ones.
In this episode, I highlight some of the more common bad habits we see membership owners falling foul of, and give my top tips for breaking them.
Cancellations are an inevitable part of the member journey.
Everyone running a membership deals with them.
However that doesn’t mean you just have to sit back and let cancellations happen!
In this episode I share some simple ways that you can pre-empt cancelling members and reduce the number of people leaving your membership.
There are plenty of great things about the membership model – but member churn is not among them.
Churn – the name given to the loss of paying members and subscribers – is something that you typically do not have to deal with or even contemplate with most other types of business models.
And for some people, the mere concept of having to deal with churn is enough to put them off pursuing their membership idea.
However these people are taking the wrong approach, and focusing on entirely the wrong thing.
In this episode I dive deeper into misconceptions about churn, and talk about why ‘member lifetime value’ is the only thing that ultimately matters.
Creating a membership is an exciting time. The creative juices are flowing, the sense of accomplishment from building and launching something new can be exhilarating, and there’s an undeniable buzz you get with every new member who joins.
But what about 6 months down the line? 2 years? 10 years? Is that buzz still there? Does your membership still excite you?
Or perhaps it’s started to feel like a chore?
Maybe things haven’t gone as planned. Or maybe you’ve just become complacent. Whatever the cause, if you’re starting to feel weighed down by your membership then this can be the start of a very slippery slope.
Check out this episode of The Membership Guys Podcast to find out how to prevent this from happening, and what you can do to turn things around if your membership is starting to feel like a burden.