While running a membership site can highly profitable on its own, it doesn’t have to be the only piece of your business puzzle.
Complementing your membership website with a diverse range of products and offerings can not only give you increased income from multiple revenue streams but also enable you to better serve a greater proportion of your audience.
In this episode of The Membership Guys Podcast, I discuss ways in which you can add multiple revenue streams to an existing membership business.
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This past year has been an exciting one for us, and as we reach the 12 month anniversary of the opening of the Membership Academy we’re feeling a little reflective.
To celebrate this milestone I’m joined once again on the podcast by the other (some say better) half of The Membership Guys, the one and only Callie Willows, to discuss our first year of running the Academy.
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When you’re running an online business like a membership website, the idea of going to live events as a way of growing that business may be counterintuitive when you’re spending so much time behind your computer screen.
However for membership site owners; conferences, workshops, mastermind days and other such events hold potentially even greater opportunities than for other kinds of businesses; and in this episode I talk a little more about how you can extract huge value from regularly attending live events.
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When trying to attract new people to your membership site, giving potential members a taste of what’s on offer before asking them to part with their cash and invest in your product is a great way of overcoming any doubts they may have about joining.
With this in mind it stands to reason that hosting free webinars can be a fantastic way of winning new members by demonstrating your expertise, proving your credibility and showing why joining your membership is worthwhile.
When it comes to using webinars to sell digital products, there are few people quite as knowledgeable as Amy Porterfield. Webinars are fundamental to Amy’s success, and in this episode of The Membership Guys Podcast, she shares with us her top tips and insight on how you could use webinars to promote and grow your membership site.
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There’s so much to like about WooCommerce Memberships and it’s certainly a great choice for any membership that will also be selling other products, particularly if member discounts are required.
However there are several areas of weakness that make it best used for a particular type of membership only, rather than more general memberships.
In this review we’ll look at the good, the bad, and the kind of sites that this option is best suited to.
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I regularly talk about how your members will join for the content, but they’ll STAY for the community; and that’s something we see reflected in every successful membership site we’ve been part of.
But what options do you actually have for creating your community from a technical standpoint? How do you add an online forum to your membership?
In this episode I talk more about the importance of community, forums in particular, and discuss the various routes you can go down to add one to your website.
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Even if you’re just getting started with your online business you’ve no doubt heard people talking about the importance of sales funnels. And with good reason – they’re proven to be one of the most effective ways of taking a website visitor from subscriber to customer on, essentially, autopilot.
In order to do our sales funnels right however, there’s certain tools that you might want to use to make the process as impactful as possible.
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It’s easy to see why the strategy of offering lifetime memberships is a divisive one.
Unquestionably the biggest benefit of the membership model lies in recurring revenue, so the notion of providing unlimited access to your site for a single one-off fee may seem counter-intuitive; however as we discuss in this episode of The Membership Guys Podcast there are definite pros and cons to this strategy…
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Paid Memberships Pro has gone through something of a revival recently.
That’s not to say it ever went stale or dropped off the scene; however for a time it did seem to be lagging behind alongside some of the other well-tenured membership plugins on the market, while new kids on the block started nudging ahead with cool innovations and fancy features.
However husband and wife team Jason and Kim Coleman have stayed true to course, steadily working to transform PMPro from an already solid membership solution to one that packs a serious punch with some impressive and unique bells and whistles.
That said, Paid Memberships Pro still suffers from some fundamental weaknesses that stop it becoming a no-brainer choice to power your membership site – so let’s dive into the details in our full review…
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Most memberships will consist of two things – premium content and community.
While the quality and depth of those elements will vary greatly from site to site; it does mean that when your potential member is considering several options for sites to join it can be hard to tell the difference between memberships which appear to essentially be offering the same thing.
This is where going that extra mile to provide added value to members is key to standing out from your competition – and one of our favourite ways of doing this is to offer exclusive member-only perks and offers.
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It’s easy to assume that mainstream media coverage is the domain of celebrities, huge businesses and crazies claiming to know where the aliens took Elvis.
As such, most membership site owners don’t even think about trying to use PR to get their story out there, as they see traditional media as out of their reach.
In this episode of The Membership Guys Podcast, I’m joined by Janet Murray who not only explains why this isn’t the case but also gives advice and tips from her 15+ years in journalism on how you can attract media attention for your membership site.
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It’s probably a fair guess that you want your membership site to make money, and in order to do that you will need to have a simple and secure way of taking peoples payment details. These days there are a lot more options for receiving payments, and it can be difficult to know which the best option is.
In this post we look at some of the different payment options available, some important factors that you need to consider, and the 5 things that will help you to make the right choice for your membership site.
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To celebrate the 50th episode of The Membership Guys Podcast, we decided to do something a little different.
Not only did we bring Callie onto the podcast (for only the second time!) but we did so as part of a live Q&A we hosted on Blab.im all about our favourite subject – membership websites!
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Choosing the right membership plugin is an important step when creating your membership site. With so many options out there though, how are you supposed to know which one is the best choice for you?
Here we take a look at the 10 things that you should consider when deciding on the perfect membership plugin for you.
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In this episode of The Membership Guys Podcast I’m joined by Amy Schmittauer from Savvy Sexy Social to talk about how you can build authority by incorporating online video into your marketing strategy.
Amy has built a huge audience for her own business, with over 3 million views across the 600+ videos on her own Youtube channel, where she teaches others to effectively use video marketing in their own business.
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Finding the right web designer is like navigating a minefield.
With so many people out there claiming to know what they’re doing – and often no real way for the typical prospective membership site owner to know whether those claims are legit or BS – it’s unsurprising that pretty much everyone and their dog has a horror story about that one web designer who screwed them over.
In this episode of The Membership Guys Podcast, I share my top tips on finding and hiring the right web designer to create your membership site.
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