The Membership Guys

Do Membership Sites REALLY Provide Passive Income? (Revisited)

Passive income… two simple but loaded words that have become associated with the world of online memberships.

It’s difficult to have a conversation these days on the subject without someone bringing it up…

And that’s because a lot of people think that starting a membership is a guaranteed way to make passive income…

You just set it all up once, sit back and watch the money roll in, right?

Erm, no not quite… 

You’ll rarely see us talking about memberships and passive income in the same sentence…

And there’s a good reason for that!

There are a lot of so-called internet marketing gurus that point you in the direction of the membership model and promise that you can make money while you sleep…

The truth is, it’s just not that simple…

And if you’re reading this post looking for me to do the same, then I’ve got some bad news for you….

A membership is never going to bring you 100% passive income.

But does that mean you can’t make any passive income from your membership?

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Succeeding with a Small Niche with Lisa Leander

Our guest on this penultimate episode of season five of Behind The Membership is Lisa Leander, founder of Women in Business Education. 

Lisa’s story is a very interesting one. What started off as a planned side hustle targeting a very specific niche audience (possibly the smallest we’ve ever seen with only a few hundred people in the world in the market), quickly resulted in Lisa quitting her job and managing the membership full-time due to the pandemic.

During this episode, she shares what life is like as a membership owner. How she’s tapping into her 10 years of experience as a Director of a membership organization to build the business as quickly and efficiently as possible, why she made the decision to invest in building a team from the very beginning and how Lisa’s personalized approach to recruiting new members has a 50% to 70% conversion rate.

She also talks about why she only delivers live content to her members, how her site is structured to cater for different segments of her members to give them a specialized peer experience and her plans to grow her niche further later this year. 

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Hiring Your First Employees for your Membership Business

Are you ready to hire your first employees for your membership business?

You may have already dipped your toe in the water by working with freelancers or contractors…

People who essentially work for themselves or third party companies and handle one-off tasks or work for you as and when needed…

But now you’re at a point in your business when you need more…

There are tasks that need to be completed on a regular basis…

And you don’t have the time or the bandwidth to do it…

So you’re now ready to hire your first employee…

And that’s a whole different ball game…

So where should you start?

Having completed our own recruitment drive here at The Membership Guys, we have some experience in this area…

And of course, as always we want to share our knowledge with you…

So here are our thoughts on how to go about hiring your first employees for your membership business…

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From Founder Member to Membership Manager with Ali McGee Kelly

Our guest on this episode of Behind the Membership is offers an interesting and slightly different perspective on memberships… 

Unlike the majority of our guests Ali McGee Kelly doesn’t actually own her own site, she manages The Social Media Marketing Society, a membership owned by one of the world’s biggest social media marketing blogs, Social Media Examiner.

In this episode Ali shares what it’s like to manage a membership as part of a wider team for a larger business, she talks about the changes the company has been forced to make as a result of the global pandemic and the Society’s unique approach to recruiting guest experts.

She also reveals some changes that have been made behind the scenes to enhance member experience, why the Society has decided to adopt the open door model and how Ali and her team manage content within the membership to ensure it stays relevant in an industry that changes almost daily. 

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Overcoming Perfectionism When Starting a Membership Website

Is your quest to make everything perfect with your membership website holding you back? 

When you’re at the beginning of your journey…

Or maybe even if you’ve been in business for a while…

The need to get everything right…

From features and tech to your content and community…

Can be all consuming.

So much so that it prevents you moving forward altogether.

You become stuck over-analysing, over-thinking and fretting over every little thing.

But it doesn’t need to be this way.

Here’s how to overcome perfectionism when starting a membership website…

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Overcoming a Subscription Ceiling with Sean Wilson

Sean Wilson joins Callie for this episode of Behind The Membership to talk about Sean Wilson Piano, his membership site for Gospel pianists. 

During this episode Sean shares the details of his journey so far, how he tapped into a small but engaged audience to launch his membership back in 2017, why his approach to delivering content within his membership has changed and the positive impact the pandemic has had on it’s growth. 

He also tells us how he recently overcame his subscription ceiling, now attracting over 100 members a month instead of 40, the steps he’s taken to make engagement skyrocket inside his community and how YouTube has played a huge part in the success of his membership … Plus so much more!  

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Why People Aren’t Joining Your Membership Site

Why are people not joining your membership website? 

You could have the most incredible membership…

One where you work tirelessly perfecting each and every little element of it…

But people aren’t joining and you’re left scratching your head wondering why.

Well there may be a good reason for it…

And we’re going to help you find out what it is.

Here are nine common reasons people aren’t joining your membership site…

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Setting Limits on Member Numbers and Quadrupling Income with Vahn Petit

Our guest on this episode of Behind The Membership is Vahn Petit, Founder and singing coach at School Vocalize, an online contemporary singing school based in France.

When Vahn made the decision to adopt a child she realised that she needed to make some changes to the way she worked so she could prioritize family time… and a membership offered her the perfect opportunity to do that. 

Since launching School Vocalize just under two years ago Vahn shares how she has quadrupled her income after niching down to the French market, how she attracts new members using youTube and how recently introducing a new tier to her membership has enabled her to offer one on one feedback to a limited number of members.

She also discusses how the pandemic has had a positive impact on her membership, how she’s building a thriving community who plan to meet in person soon, her goals for the future and much more!

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5 Essential Emails Every Membership Sales Series Needs

Looking to drive sign ups for your membership using email marketing?

Well that’s good because your email list can be a gold mine for bringing in new members!

That’s because when someone subscribes to your email list, they’re expressing an intent…

They want to learn more from you.

So this is the perfect time to strike while the iron is hot…

And send them an automated series of email follow ups.

These emails are specifically designed to let your subscribers get to know you and your brand better…

What you offer, how you can help them…

And begin sowing the seeds to nurture your relationship further with the aim of eventually converting subscribers to paying members…

Sounds good doesn’t it?

But what should these emails cover?

We’ve got the answer.  

Here are five essential emails that every membership email series needs.

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Daily Sales from Psychology Driven Emails with Rob & Kennedy

With a background in psychology, hypnosis, entertaining and influencing, Rob and Kennedy, owners of The League of Email Marketing Heroes are no strangers to the membership world.

In fact, they both run successful memberships for their diverse range of businesses. 

In this week’s episode of Behind The Membership they’re sharing the story of The League, a membership that teaches entrepreneurs how to turn their marketing emails into profits using psychology.  

During the episode they tell us how they’ve taken ownership of the email marketing space, growing their membership successfully starting with little to no audience, why they choose to send psychology driven daily emails and how 95% of their member conversions come via email. 

Plus they share how they manage their time effectively while running all of their businesses, why they’ve chosen not to adopt the closed-door enrollment model and how their top lead magnet isn’t actually a lead magnet… And much much more. 

This episode is packed with a lot of value! 

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