The Membership Guys

Pros and Cons of Pre-selling Your Membership

Turning your membership idea into a reality can take a lot of time and, often, a lot of money.

As such you might be trying to find a way to raise funds earlier in the process.

Some membership owners do this with a pre-sale.

A pre-sale works like this: you have a great idea for a membership, so you test its viability by taking it to your audience to see if they are willing to invest in your concept (even though it doesn’t exist yet!).

If they are, then you can generate seed money to help finance the development of your membership.

However, before pre-selling your membership idea, it’s important to know the pros and cons…

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How to Handle Customer Service for Your Membership Site

Customer service is at the heart of the member experience.

No matter how great your membership site is, you’re going to have members contacting you for additional support at some point.

Providing your members with good customer service is an easy way to elevate their experience of your site, and similarly a bad customer service experience will quickly turn their opinion of your membership sour…

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How to Easily Increase Engagement with Member Round-up Emails

As a membership site owner it’s easy to tie yourself in knots trying to come up with the best ways to get your members to engage with your site, your content, and your community.

From fancy progress tracking to complex loyalty schemes; laborious member outreach programs through to advanced gamification systems.

However it can be easy to forget that often some of the less glamorous methods of engagement are the most effective.

In this article, we look at one of our favourite tactics for member communication, engagement and retention – the humble “member roundup email”.

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Breaking Down the 6 Different Types of Membership Launch

When people think about launching a membership, they think about the day that they finally open their doors for the very first time and welcome their first crop of new members.

It’s a big deal!

However that grand opening isn’t the only opportunity you have to launch…

In fact there are 6 different types of launches that can come into play at various stages of your membership journey…

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How to Change Membership Platform After You’ve Launched

Have you launched your membership and then found yourself regretting your choice of technology that runs your website?

Or maybe you haven’t yet launched but you live in fear of that turning out to be your reality.

If you’ve gone through the process of researching membership platforms and plugins, you’ll know how stressful it can be.

Once your membership is already up and running, it can be tricky to switch out to a completely different tech solution.

It’s little wonder that people have a lot of anxiety about deciding on which platform or plugin is right for them.

However if you have found yourself in a position where changing your membership platform is a must – here is everything you need to know to make things go smoothly…

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Busting The Most Common Membership Marketing Myths

Can you tell the difference between good marketing advice and bad marketing advice?

There’s a lot of info out there about marketing your membership, but in the world of online business unfortunately a lot of it is unhelpful noise at best, and at worst, could be damaging to your reputation.

Many of us have learnt the hard way to stay away from marketers who try and sell you their secret shortcut or silver bullet, however, some of these myths are so common, they’re almost believed to be the industry standard of membership marketing.

So, how do we avoid the nonsense?

I’ve rounded up the six most common membership marketing myths, and how you can avoid them…

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Doubling Your Member Base During a Pandemic with Katie Wardrobe

Katie Wardrobe from Midnight Music, a membership specialising in helping music teachers with technology, is the final guest for season four of Behind the Membership.

Midnight Music has been running for 4 years now and while it has always been successful, Katie has managed to nearly double her member base during the current pandemic, even though she has actually been focused on providing more free content and resources for her audience during this time.

In this episode we talk about how Katie has started providing her previous member only webinars for free each month, attracting thousands of attendees each time, her experiments with creating live courses to keep members engaged and boost sales, and why she reduced her price during the pandemic.

We also talk about the increased challenges involved when schools are paying for a teachers membership, how Katie engages her members by answering forum questions via video, hiring a content manager to keep her free content on track and much, much more!

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Advanced Membership Pricing Tips & Tactics

Membership pricing is trickier than it seems.

It’s hard enough just getting the price of your monthly subscription right; but what about more complicated pricing scenarios?

Promotions, discounts, multiple membership tiers – before you know it, you’re banging your head on your desk, desperately trying to figure out what your pricing strategy should be.

Never fear! Here are my top tips and tactics to help you with advanced membership pricing…

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