The Membership Guys

4 Things You Can Do Today to Drive Membership Revenue

How would you like to make more money in your membership today?

It’s a no brainer, right? Of course you do. 

As membership owners, we’re naturally always looking at ways to increase revenue.

Most of the time this will include planning long-term sales and marketing strategies, but what about the here and now?

Good news!

There are tactics you can implement today to inject some additional revenue into your business…

And I’m here to share them with you.

Here are four things you can do today to drive membership revenue…

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KPI’s Every Membership Site Owner Should Be Tracking

Every successful membership site owner knows their numbers…

If you don’t know how your business is performing in key areas, then you have no basis for growth and making improvements…

Or any idea of whether or not your membership site is doing well or if it’s in trouble.

Worryingly, our Online Membership Industry Report revealed that 14% of membership site owners aren’t tracking their KPIs (Key Performance Indicators) at all…

And an even greater number only track a few key metrics! 

This needs to change… 

And we want to help make that happen… 

So if you’re currently not tracking metrics on your site… 

Or are measuring some, but are not sure if they’re the ones you should be focusing on… 

Here are the KPIs that you should be monitoring and measuring to ensure you have the finger on the pulse of your membership business: 

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6 Ways to Create Interest and Buzz for Your Membership Launch

A product launch is both an exhilarating and terrifying time, especially when you’re launching something brand new.

There’s a lot of anxiety that comes with it with constant questions springing to mind…

What if nobody buys?

What if too many people buy and your website goes down? 

What you can’t handle them all buying at once? 

A membership launch is no different.

But unlike some other products, a membership site doesn’t need to live or die based on a launch alone.

And while this takes some of the pressure off, you do still want your membership launch to be as successful as possible.

After all, the goal of any launch is to get as many people as possible aware of your product and, hopefully, purchasing.

For a membership site that means you want your first influx of members to give you some momentum to move forward with…

To get your community up and running, to get people engaging and consuming your content and giving you feedback that enables you to make your product even better…

Which in turn makes it easier for you to attract new members in the future.

But how do you ensure that your launch is a success?

Let’s explore six of our favorite tactics to create interest and buzz for your membership launch…

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Promoting Your Membership using Social Media: A 12 Step Plan

Promoting your membership using social media has it’s challenges.

There’s a lot of noise to cut through…

So many platforms out there that we feel pressured to be active on daily…

Sometimes it’s hard to know what what to say to followers.

Or how to even begin building an audience.

And don’t even get us started on those pesky algorithms! 

While there’s no easy solution to conquering social media marketing, there are some steps you can take to build a solid foundation that will generate positive results for your membership business.

And we’re here to share them with you!

Here’s our 12 step plan for promoting your membership using social media.

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Tips and Techniques to Encourage Members to Consume Your Content

As membership owners, we put so much time, energy and resources into into creating awesome content…

But how do we make sure members actually consume it?

Ideally, you want members to complete your courses, watch video tutorials, download materials and progress towards achieving their goals.

But sometimes, they need a little dose of inspiration or a reminder of the fantastic content you have to offer.

So how can you give members a little nudge in the right direction to consume your content?

Here are four simple tips and techniques you can adopt…

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5 Ways to Level Up Your New Member Experience

Ever heard the phrase “You only get one chance to create a good first impression?”

This is something you need to remember when welcoming new members into your site.

Because what happens in the initial days and weeks of someone becoming a member is crucial.

A great experience will encourage new members to engage in your community and consume your content…

But more than that it’ll also create a sense of belonging which will make them more likely to stick around for months and years to come.

You may already have an onboarding process that covers the necessary first steps of a member’s journey…

But how can you elevate that experience even more?

Here are five simple but effective ways to level up your new member experience…

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Should I Include All My Products and Content Inside My Membership?

Does every piece of content you create need to go inside your membership?

You might be thinking “well yes of course it does, my business is all about my membership”…

But what if you want to sell it as a standalone product?

This is something that’s come up a few times in Membership Academy and in our Facebook community…

And it’s a strange one… 

Because for some the answer is obvious…

Just to go ahead and create a standalone product…

But for others it’s a bit more complicated…

As creating separate products and content from your membership can sometimes cause a lot of confusion in your community…

And even result in some very disgruntled members…

So how can you navigate this? 

Let’s take a look…

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How to Choose the Right Topic for Your Membership

Choosing the right topic for your membership is really important…

In fact, it’s fundamental to everything else you do thereafter.

And a decision that shouldn’t be taken lightly… 

Because if you get it wrong, then you’re starting your membership with a pretty unstable foundation.

So how do you go about choosing the right topic?

Well, there are four key components to consider when deciding whether or not your idea is the right fit for an online membership…

And this is something we recently explored when creating our brand-new Membership Roadmap course that we’ve just rolled out inside Membership Academy…

Something we’re so excited about that we’ve decided to share a little sneak peak with you… 

This blog post is based on content taken from one of the lessons…

So keep reading for a special preview…

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11 Signs That it’s Time to Increase the Price of Your Membership

Considering increasing the price of your membership? 

Perhaps this is something you’ve been thinking about for a while, but are reticent to start the process.

Or maybe other people are telling you that you should do it, but you’re not sure that now is the right time.

In either case, we understand your reluctance.

Because pricing your membership may sound like a straightforward thing to do…

But in reality it’s often not! 

You don’t want to under price it as it will be seen as cheap…

But you also don’t want the subscription fee to be so high that no one signs up.

And then of course there’s the timing of the increase… 

It needs to be right.

And there are some clear indicators to help you decide if now that is that time…

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How to Maintain Harmony Inside your Membership Community

Ever heard the saying “members come for the content but stay for the community?”

Never has a truer word been spoken when it comes to online memberships…

Because if the community they find isn’t supportive or welcoming, your members won’t stick around for long.

After all, no one wants to actively participate in a community that’s stressful to be a part of…

Where it’s a toxic environment…

And there’s the constant worry of saying something and getting jumped on or trolled …

That’s not what your members sign up for… 

And as a community leader, you have a duty to take action and keep the peace between your members…

So you create a positive, friendly hub for your members to hang out, have conversations and achieve what they set out to when they joined…

But how do you do it?

Follow these six simple tips to keep the harmony inside your membership community… 

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