Less than a month ago, Callie bought a book.
Unbeknownst to her, that simple act would be the start of the single worst buyer experience she’s ever encountered, as she found herself subscribed to a membership she never signed up for, with no clear way out.
In the interests of seeing how far the rabbit hole of terrible business practices went, she decided to see it through…
Join us on this rather unusual episode of The Membership Guys Podcast as we take a step by step tour through how NOT to run a membership (or any other business, for that matter!) Read More
Many people measure success according to vanity metrics.
How many followers you have rather than how much engagement you get; how much your turnover is rather than how much net profit you make; how many members you have rather than their average lifetime spend.
But is success as a membership site owner all about how many members you have?
Or is it about the money you make? Or the lifestyle your membership affords you?
Here’s my take.. Read More
This year we’re extremely excited to pull the trigger on something we’ve wanted to do since we very first launched The Membership Guys back in 2015: running our own conference.
Retain Live is a 2-day live event for membership site owners taking place September 11th-12th 2019, and it’s shaping up to be an extremely special conference.
It definitely helps that we’re pretty seasoned at attending events like this around the world, as we’ve been able to draw on what we’ve liked (and what we haven’t!) in order to help us design the type of event that we’d love to go to ourselves.
However we know that many in our audience might not have been to a conference like Retain before, and as such perhaps you’re not sure what to expect, or can’t figure out whether it’s worth the time, money and energy to actually attend.
After all, what can attending an event in person give you that watching a few videos online can’t?
Well, the answer is – a lot!
There’s a huge array of benefits to attending live events – some obvious and some not so obvious. So we thought we’d highlight just some of the reasons you might decide to attend Retain 2019… Read More
Drip feeding your membership or course content can be a good way of increasing the value and stickiness of your membership, as well as providing other benefits for both you and your members.
But what actually counts as drip feeding and in what circumstances should you use it? Read More
It can be difficult to judge whether or not you’re delivering enough value in your membership for the price you wish to charge.
That’s mostly because “value” is an abstract concept.
There is no scientific formula behind it; it’s not something you can accurately measure – it’s entirely subjective, based entirely on individual perception.
So how do you know if you’re getting it right? It is even possible to know?! Read More
While the majority of online memberships tend to fall into the same 2 or 3 models in terms of how they deliver their premium content; there is much to be learned from those membership sites that do things a little differently.
In this episode I discuss 4 content strategies for memberships that are fairly uncommon but certainly effective, and discuss ways in which you could incorporate aspects of those strategies into your own business. Read More
One of the key decisions to be made when planning a membership is whether to offer multiple membership levels or a single ‘all access’ option.
While we always advocate for simplicity, there are definite pros and cons to consider.
In this episode I discuss the key things you need to consider when deciding whether to have multiple levels in your membership, and provide my top tips for making this strategy work. And I also share a ‘middle ground’ for people who prefer to stick with a single level. Read More
Most membership owners – especially those earlier on in their journey – try to do everything themselves
Chris Ducker refers to this as “Superhero Syndrome” – where you convince yourself that everything in your business rests on your shoulders; that you’re the only person who can possibly handle it all.
But it’s a fallacy.
You shouldn’t be trying to do everything yourself because it’s just not sustainable, especially as your membership grows.
In this episode of The Membership Guys Podcast, I highlight 6 key areas of your membership business that you should look to outsource in order to free you up to focus on the things that only you can do. Read More
This year we embark on our biggest and most daunting challenge to date – running our very own live conference: Retain 2019
It’s something we’ve wanted to do for years, and we’re beyond excited to bring together hundreds of membership site owners from around the world for 2 days of amazing speakers and high-level networking.
But the journey has not all been smooth sailing…
In this episode of The Membership Guys Podcast, I take you behind the scenes of the story so far, revealing our thought process, strategy and sharing the highs and lows of orchestrating this kind of event. Read More
Your membership sales page is perhaps the single most important piece of the puzzle for attracting member signups.
Whether it’s a cold lead or someone who has been following you for years – it’s your sales page that needs to seal the deal and help them to make the final decision to join your membership.
So it’s crucial that you get it right!
In this episode I walk through the key elements that every membership sales page should have in order to maximise new member sales. Read More