The Membership Guys

11 Bad Habits That Could Be Hurting Your Membership

Running a membership requires you to get into the routine of regularly showing up, serving your members by creating valuable content, interacting in your community, answering support queries and so on.

These day to day habits are the cornerstone of any successful membership – however when developing those positive habits it’s all too easy to also develop bad ones.

In this episode, I highlight some of the more common bad habits we see membership owners falling foul of, and give my top tips for breaking them.

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Try These Tactics to Pre-empt and Prevent Member Cancellations

Cancellations are an inevitable part of the member journey.

Everyone running a membership deals with them.

However that doesn’t mean you just have to sit back and let cancellations happen!

In this episode I share some simple ways that you can pre-empt cancelling members and reduce the number of people leaving your membership.

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Why Member Lifetime Value is More Important Than Churn Rate

There are plenty of great things about the membership model – but member churn is not among them.

Churn – the name given to the loss of paying members and subscribers – is something that you typically do not have to deal with or even contemplate with most other types of business models.

And for some people, the mere concept of having to deal with churn is enough to put them off pursuing their membership idea.

However these people are taking the wrong approach, and focusing on entirely the wrong thing.

In this episode I dive deeper into misconceptions about churn, and talk about why ‘member lifetime value’ is the only thing that ultimately matters.

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How To Avoid Your Membership Becoming a Burden

Creating a membership is an exciting time. The creative juices are flowing, the sense of accomplishment from building and launching something new can be exhilarating, and there’s an undeniable buzz you get with every new member who joins.

But what about 6 months down the line? 2 years? 10 years? Is that buzz still there? Does your membership still excite you?

Or perhaps it’s started to feel like a chore?

Maybe things haven’t gone as planned. Or maybe you’ve just become complacent. Whatever the cause, if you’re starting to feel weighed down by your membership then this can be the start of a very slippery slope.

Check out this episode of The Membership Guys Podcast to find out how to prevent this from happening, and what you can do to turn things around if your membership is starting to feel like a burden.

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9 Ways To Save Money When Running Your Membership

With so many moving parts involved in building and running a membership site, the costs can quickly add up.

And while constantly trying to penny-pinch and always going with the cheap option isn’t the best approach, it’s also prudent to ensure you’re not unnecessarily wasting money.

In this episode of The Membership Guys Podcast, I share 9 ways to cut your day to day costs when running a membership business.

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Utilizing Guest Experts for your Membership Content

While in a lot of cases people will have joined your membership to get the benefit of your particular expertise; bringing in experts in complimentary topics can add a lot to your offering.

Not only does inviting guest contributors increase the value and variety you provide to your members; but it’s also a smart strategy for minimizing the workload involved in creating all membership content yourself.

In this episode I talk more about ways to make best use of guest contributors for your membership, as well as how to approach experts and get them to agree to be involved.

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Strategies for Increasing Your Membership Pricing

During the course of running your membership site, there will inevitably come a point where you want to increase your pricing.

Maybe your offering has changed, perhaps you’re responding to increased demand or maybe you just want to earn a little more for your efforts.

Rather than simply raising your prices overnight, check out this latest episode of The Membership Guys Podcast for my tips and strategies to help you to get the best results from increasing your membership pricing…

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How to Decide Which Content Should Be Free vs Paid

Membership websites come in all shapes and sizes; but the type we typically deal with here on The Membership Guys consist primarily of content and community.

Given that content marketing is, without doubt, one of the best ways to promote your membership site; then it can be a real challenge trying to figure out which content should be free – via blogs, podcasts and the like – and which content should comprise your paid membership.

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Repurposing Your Membership Content with Amy Woods

The typical membership site owner creates a LOT of content.

Not just for their paying members, but as part of their marketing strategy too.

It’s a lot of work – so anything you can do to increase the impact and the reach of the content you create is a big win.

Content repurposing can help you squeeze every drop of value from your courses, tutorials, blogs, videos and podcasts; and in today’s episode of The Membership Guys Podcast, I’m joined by the queen of content repurposing – Amy Woods from Content10x – to discuss ways that you can repurpose your membership content.

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Looking Back at Year 3 of the Member Site Academy

Wow, time flies when you’re rocking the membership world!

In what has become an annual tradition – we’re celebrating the 3rd anniversary of Member Site Academy with a very special episode looking back at the past 12 months of our business.

And of course I’m joined once again by the other (and arguably better) half of The Membership Guys, the one and only Callie Willows, to discuss year three of running the Academy.

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