In many ways, launching a new membership website is one of the biggest marketing opportunities you’ll experience as a membership owner.
So it makes sense why some people may advocate for constantly closing and re-opening your membership in order to recapture that opportunity over and over again.
But it’s not quite as simple as that.
In this episode, I cut through the hype and talk about why I strongly dislike “closed door” marketing tactics and why it might not be the best thing for your membership strategy. Read More
There’s a lot to deal with when running a membership website.
Creating content, interacting with your community, dealing with customer support not to mention all of the regular day to day stuff that comes with running a business.
In the early days this can all be very exciting, but once it becomes routine it’s easy for the shine to go off the apple and for it to become tougher to stay motivated; particularly if you start to hit some road bumps or have to handle tricky situations.
In this episode of The Membership Guys Podcast, I discuss the importance of staying motivated, and how you can keep yourself on track when running a membership site. Read More
The path to membership success is paved with a litany of mistakes.
However you will come to a point where it feel like you truly have your house in order, you’re now on the right track and those initial stumbles are far behind you.
But time and time again we see seasoned membership site owners falling into the same traps as they attempt to manage and grow their business.
In this article, we’ll take a look at some of the most common pitfalls for experienced membership owners and, more importantly, how you can avoid them. Read More
Like it or not, your members won’t stick around forever, losing members is just part and parcel of operating a membership site. However there’s plenty that you can do to make sure that you’re not losing members for the wrong reasons… Read More
Getting someone to join your membership site is great, but it’s just the beginning.
Before you have time to celebrate, you really need to figure out how you are going to get that member to stay month after month, year after year.
Hanging on to your paying members is crucial to the long term success of your membership site; so you need to make sure that you have a strategy for keeping members engaged.
In this episode of The Membership Guys Podcast, I dig into how to craft your member experience in order to develop the habits and interaction that will keep members engaged and subscribed for longer. Read More
Great memberships are never truly finished.
That’s actually one of the best things about the membership site model. If you are writing a book, creating a course, programming your piece of software; then there’s a lot of pressure to have a polished completed end product.
But with a membership site, some of that pressure is off because people understand that they are boarding a moving train. That when they join a membership, it’s going to change, it’s going to evolve and that as members they could be a part of shaping it’s future.
In this episode of The Membership Guys Podcast, I look further into why embracing change is key to the long term success of your membership site, and give examples of how adapting over time has played a role in the progress of 6 and 7 figure memberships. Read More
Member retention is key to the long term success of a membership website; however if you offer both monthly and annual billing people often end up so focused on keeping monthly subscribers that they take annual renewals for granted.
Or worse – they assume people joining on annual plans aren’t likely to stick around beyond their first year, so they don’t even try to retain them.
In this episode of The Membership Guys Podcast we’re focusing on how to handle annual renewals in order to increase the chance of members sticking around for years to come. Read More
In the early days of running your membership, you’ll find yourself preoccupied with the day to day, short-term stuff.
How many new members did we get this week? Have we had any cancellations? Do I have enough time to get this new piece of content out to members?
However once things have settled and stabilised then it’s time to think bigger in terms of how you’re going to scale and grow your membership over the long term. When that time inevitably arrives, here are the 6 key areas you’ll need to focus on… Read More
As founder of the Female Entrepreneur Association, Carrie Green credits investing in personal development and conditioning herself for success as the keys to having the right mindset to grow her membership to over 4,000 members.
In this interview, we discuss how FEA came to be and the challenges Carrie faced along the way; and we also dig deeper into the strategies Carrie uses to keep members happy and continue growing her membership. Read More
Gamification is a technique that has gained huge popularity in enhancing user experiences and the effectiveness of e-learning within online courses and membership websites.
And as lifelong videogame geeks, it’s right up our street!
In this episode of The Membership Guys Podcast, I hand over the reins to Callie, who talks more about what exactly gamification is and how you can use it in your membership site to increase member engagement. Read More