The Membership Guys

How to Decide Which Content Should Be Free vs Paid

Membership websites come in all shapes and sizes; but the type we typically deal with here on The Membership Guys consist primarily of content and community.

Given that content marketing is, without doubt, one of the best ways to promote your membership site; then it can be a real challenge trying to figure out which content should be free – via blogs, podcasts and the like – and which content should comprise your paid membership.

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Repurposing Your Membership Content with Amy Woods

The typical membership site owner creates a LOT of content.

Not just for their paying members, but as part of their marketing strategy too.

It’s a lot of work – so anything you can do to increase the impact and the reach of the content you create is a big win.

Content repurposing can help you squeeze every drop of value from your courses, tutorials, blogs, videos and podcasts; and in today’s episode of The Membership Guys Podcast, I’m joined by the queen of content repurposing – Amy Woods from Content10x – to discuss ways that you can repurpose your membership content.

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Looking Back at Year 3 of the Member Site Academy

Wow, time flies when you’re rocking the membership world!

In what has become an annual tradition – we’re celebrating the 3rd anniversary of Member Site Academy with a very special episode looking back at the past 12 months of our business.

And of course I’m joined once again by the other (and arguably better) half of The Membership Guys, the one and only Callie Willows, to discuss year three of running the Academy.

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How to Deal With Negative Feedback About Your Membership

As your membership grows, so too does the likelihood that you’ll encounter negative feedback from your members.

You can’t please everyone, it’s a fools errand to even try. But what do you do if one of your members says something you don’t like about your membership?

How you react to and process negative feedback can have real implications on the way you run your membership.

In this episode of The Membership Guys Podcast, I share my advice on handling negativity the right way, and give my tips for turning it around and using this sort of feedback for the betterment of your business.

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6 Ways to Use a Podcast to Promote Your Membership

Podcasting can be an extremely effective outlet for experts and influencers to expand their reach, grow their audience and demonstrate their credibility.

And for membership owners, a podcast can be a great source of new members too.

In fact our podcast is perhaps one of the most important pieces of our marketing puzzle, and helps generate hundreds of thousands of dollars in membership sales each and every year.

In this week’s episode of that very podcast, I share 6 ways that you can use podcasting to promote and grow your membership website.

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Despite What You’ve Heard, Average Member Retention is NOT Only 3 Months

“The average length of time someone will stay subscribed to your membership is just 3 months.”

You’ve heard that before, right?

Well here’s the truth – that 3 month average subscription length? It’s nonsense. Utter nonsense.

In today’s episode I look at where the whole 3 month myth came from and why it’s persisted – but more importantly I talk about what the actual average subscription length for membership sites is.

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Facebook Announce Paid Group Subscriptions. What Does It Mean For Memberships?

On June 20th, Facebook officially announced that they are trialling the option for Group admins to charge a recurring subscription fee to their members.

This is definitely a huge move, and one that capitalises on the fact that there are already many membership owners using Facebook Groups “unofficially” for their paid community.

So what does this mean for the membership industry?

Should we all pack up our things and move our memberships over to Facebook?

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5 Options For Starting a Membership BEFORE You’ve Grown Your Audience

We’re constantly banging the drum on how important it is to have an established audience BEFORE you build and launch a membership.

However for some people the temptation to rush headfirst into their membership is just too strong.

Truth is that if you haven’t built an audience that you can mobilize and monetize, you’re going to find it an uphill struggle trying to get your membership off the ground.

But it’s not all doom and gloom. In this podcast, I share 5 options you have if you’re wanting to build a membership before building your audience.

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Conquering Multiple Membership Markets with Jared Falk

Jared Falk from Musora and Drumeo joins Callie on the last episode of Season 2 of Behind the Membership.

Jared has not one, but four membership sites, all in different music niches. And with over 10,000 active members in his original membership site, Drumeo, and having served over 200,000 customers so far in his business, he’s achieved a lot by anyone’s standards.

In this episode Jared is discussing world domination when it comes to membership sites, including how he is replicating his successful drum membership site into other markets, and how he’s grown his business to a team of 35, with most working on location in his offices in Canada.

And he reveals why he’s always trying new things when it comes to marketing and retention and how what works for one site doesn’t necessarily work for another.

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