Social proof is a powerful, persuasive factor when it comes to making buying decisions.
If we see others behaving in a particular way, buying a product or, say, joining a membership site; then we’re far more inclined to follow suit.
More and more, customers are basing their buying decisions on what other people recommend, rather than promotions, discounts and other sales tactics.
Check out the 7 ways that you can add social proof to your membership sales page.
Welcome to the second ‘edition’ of the Membership Toolkit – a monthly round-up of our favourite tools, tech and teachings for online membership owners.
Every month we’re highlighting everything from plugins and platforms to software and services, books and blogs to courses and conferences; giving you our top recommendations for what will help you and your membership business.
This month’s recommendations include our new podcast hosting provider, a fast and reliable transcription service, a nifty tool for adding filtering options to your content, and a very cool way of getting feedback from your members.
Memberships are a marathon, not a sprint.
Unlike other products where the sale is the end of the journey, with memberships it’s just the beginning.
That “journey” – the Member Lifeycle – typically breaks down into 5 key stages: acquisition, onboarding, engagement, retention and reactivation.
In this article, we’re looking at each of these 5 stages and what they mean for you as a membership website owner.
Choosing the right membership plugin is a task that’s easier said than done.
There is no “one size fits all” best membership plugin for every situation, and so the process of deciding which to go with involves identifying your specific needs and then narrowing down the options; however making the final choice often requires you to dive deeper.
To help you be sure you’re making the right choice, here are 8 questions you should ask before you purchase your membership plugin.
Email automation can massively power up the marketing of your membership site or online course; enabling you to trigger various different actions and email sequences according to how your leads and your customers behave.
Here are 4 automation sequences that will help beef up your email marketing.
Live content is a great way of delivering ongoing value to your membership without the level of upfront work and other hassles that typically go into producing courses, tutorials or other types of “pre-made” content.
However including this type of content in your membership does add a new wrinkle to worry about – member attendance.
If the turnout for your live membership calls is low, this can directly affect the quality of what you’re producing; not to mention being demoralizing to you and possibly even be discouraging for other members who may interpret poor attendance as a sign of a disengaged community.
In this article, I look at the top 9 ways that you can increase live call attendance…
Welcome to the first ‘edition’ of the Membership Toolkit – a monthly round-up of our favourite tools, tech and teachings for online membership owners.
Each and every month we’ll be highlighting everything from plugins and platforms to software and services, books and blogs to courses and conferences; giving you our top recommendations for what will help you and your membership business.
So, let’s dive in with the very first Membership Toolkit recommendations for June 2020…
Members join for the content, but they stay for the community.
While anecdotal, this trend can often be observed in memberships of all shapes and sizes.
However while the community aspect of most memberships is the glue that holds things together, that certainly doesn’t mean you can slouch when it comes to creating content.
Sales is not a dirty word – it’s the lifeblood of membership sites! If you want to have a successful membership, you’re going to need to recruit some members.
How do you recruit members?
By selling your product to them. It’s as simple as that!
Even if you hate the idea of selling, it’s essential if you want to grow your membership.
So, we’ve put together some tips and tricks that will help you boost your membership sales in a way that even the most sales-shy people can stomach.
Read on for five of our favorite tactics and strategies that can push your membership sales upwards.
In the early days of running your membership, you’ll find yourself preoccupied with the day to day, short-term stuff.
How many new members did we get this week? Have we had any cancellations? Do I have enough time to get this new piece of content out to members?
However once things have settled and stabilised then it’s time to think bigger in terms of how you’re going to scale and grow your membership over the long term.
When that time inevitably arrives, here are the 6 key areas you’ll need to focus on…