Can you tell the difference between good marketing advice and bad marketing advice?
There’s a lot of info out there about marketing your membership, but in the world of online business unfortunately a lot of it is unhelpful noise at best, and at worst, could be damaging to your reputation.
Many of us have learnt the hard way to stay away from marketers who try and sell you their secret shortcut or silver bullet, however, some of these myths are so common, they’re almost believed to be the industry standard of membership marketing.
So, how do we avoid the nonsense?
I’ve rounded up the six most common membership marketing myths, and how you can avoid them…
Katie Wardrobe from Midnight Music, a membership specialising in helping music teachers with technology, is the final guest for season four of Behind the Membership.
Midnight Music has been running for 4 years now and while it has always been successful, Katie has managed to nearly double her member base during the current pandemic, even though she has actually been focused on providing more free content and resources for her audience during this time.
In this episode we talk about how Katie has started providing her previous member only webinars for free each month, attracting thousands of attendees each time, her experiments with creating live courses to keep members engaged and boost sales, and why she reduced her price during the pandemic.
We also talk about the increased challenges involved when schools are paying for a teachers membership, how Katie engages her members by answering forum questions via video, hiring a content manager to keep her free content on track and much, much more!
Membership pricing is trickier than it seems.
It’s hard enough just getting the price of your monthly subscription right; but what about more complicated pricing scenarios?
Promotions, discounts, multiple membership tiers – before you know it, you’re banging your head on your desk, desperately trying to figure out what your pricing strategy should be.
Never fear! Here are my top tips and tactics to help you with advanced membership pricing…
In this installment of the Membership Toolkit, we’re doing things a little differently…
While usually the Toolkit is a roundup of a 3-4 top recommendations for various tools to help you in your membership; we’re dedicating this month’s edition to breaking down the setup we use for live video streaming.
Pamela Mitchell has been a professional coach since 2003, with a focus on helping people to reinvent their careers so that they can live a life that they love. When demand for her services became too high, she decided to launch a membership offering – the Reinvention Launch Club – in order to help more people.
It wasn’t all plain sailing though and in this episode Coach Pamela discusses the mindset shifts that needed to happen for her to be able to move from creating a more traditional content focused and high volume membership to a smaller, more curated and intimate experience where the focus is on individual and group coaching.
We also talk about how Pamela makes use of associate coaches to provide a more one-to-one experience for her members without needing to spend all of her own time coaching, the challenge of finding your own path and being clear on what you enjoy and what’s going to give your members the best results when creating your membership model, and the quest to find the perfect community solution.
Plus lots more!
Is your membership community a ghost town?
Are you constantly banging your head against a wall trying to figure out ways to get your members to actually converse with each other?
It’s been said many times before – people come for the content but they stay for the community.
However, establishing an active, thriving community inside your membership is easier said than done.
Here are our top tips for getting the conversations flowing…
John Michaloudis from MyExcelOnline, a membership which helps people to become Excel experts, is this week’s guest on Behind the Membership.
John started his membership just two years ago after growing tired of running course launches, and with 1600 members is already a third of the way to his goal of making $100,000 per month with the membership.
In this episode John is talking all about how he is using evergreen webinars with fast action bonuses to make sales every day, and how email marketing and Facebook ads also contribute to his sales.
John also shares how moving from a Facebook group to a forum for his community is one of the best things he’s done, and how John isn’t actually the person answering members questions in his community.
Plus we talk all about the benefits of adding things like Trustpilot reviews to a sales process, creating a business you can take 6 months away from and how member success stories make all the work worthwhile.
And of course, much more!
Wow… 5 years of Membership Academy!
And what a rollercoaster ride our fifth year has been.
Listen in as Callie and I recap the highs and lows of the past 12 months of Membership Academy, and look ahead to what’s in store in the next year and beyond.
Marisha Mets from SLP Now, a membership for speech language practitioners, is this week’s guest on Behind the Membership.
SLP Now has been running for over four years and over that time has evolved from a simple membership to a full web app offering thousands of practitioners teaching resources and even their own CRM and case tools.
In this episode Marisha talks all about how she went from creating resources for her own use to launching a hugely successful membership and the challenges she’s had along the way, including learning how to manage her time effectively and finding the right developers to create her app.
We also talk about the benefits of starting simple, and how a membership has helped give Marisha more freedom and flexibility, particularly when faced with health challenges. Plus how running a twice yearly online summit works well for attracting new members, and how she utilises tools like Net Promoter Scores and Intercom to get feedback from members and provide additional support.
Plus much more!
Building an audience is essential to the success of your membership.
After all if you have no audience to speak of, then who are you going to sell to? Where are your members going to come from?
“Build it and they will come” is, unfortunately, a myth – so you need to invest time in growing your own audience in terms of your email subscribers, website visits, podcast listeners, social followers and, of course, paying members.
But where do you start? How do you actually find your audience?