Are you experiencing a downturn in your membership?
A downturn could be when you see a decrease in sales, an increase in cancellations, or a general ‘slowdown’ of your overall growth rate.
When this happens it can be incredibly scary, but there’s no need to panic.
It doesn’t necessarily mean that your membership is failing and thankfully, there are ways that you can deal with a downturn so that you can turn things around.
What’s happening in the world of online memberships?
Is now a good time to have a membership site? And, what does the future of the membership industry look like?
Knowing the state of the membership industry is a great way to help you prepare months or even years in advance.
Thankfully, you don’t need a crystal ball to predict any of this because we’ve done all the hard work for you.
We’re about to reveal six key shifts that we see happening in the membership industry and how you can prepare for these challenges so that you’re in a position to be ready for anything.
Naturally as membership site experts we have a penchant for online learning.
However sometimes you really just can’t beat a good book.
Fortunately there are several great books out there that form essential reading for anyone looking to start and grow a successful membership site.
Read on for our top recommendations…
Have you lost interest in your membership?
When you first launched your membership, you were probably bursting with excitement and enthusiasm. But, over time those positive feelings you associated with your membership faded and now you can’t remember why you ever got into this in the first place, am I right?
If you have a lack of interest and enthusiasm for your membership site, it’s time to make a change…
Everyone loves a cheeky discount! We thought we’d save you some time by rounding up the best Black Friday and Cyber Monday discounts currently available for membership site owners. Discount amounts, links and codes included!
We are BIG advocates of setting up a waitlist for your membership.
But once you do, what’s next for those people who sign up?
There are lots of ways you can keep your waitlist interested and engaged with you and the launch of your membership site…
Payment disputes are a reality of running any business, including membership sites.
Luckily, they don’t happen too often – but when they do, they take valuable time away from your business and revenue generating activities.
So, knowing what to do and how to minimize the risk is important.
In our early days of working with memberships, we stumbled across an article that claimed that the average member only stays subscribed for a mere 3 months.
You’ve probably heard this yourself. It’s a claim that’s been repeated and republished so much, that it became readily and widely accepted.
But it’s nonsense.
There’s not a single shred of data or evidence for that ‘3 month’ claim. No source data, report or study cited, anywhere.
The fact that this claim persisted for so long is part of a larger problem. There is no reliable data available about the online membership industry.
Truth is, this market is relatively tiny. It’s a niche, of a niche, of a niche.
What data we do have comes from either the broader subscription industry, or from membership associations.
Neither of which reflect the online membership world.
We figured it was time to change that.
It’s time for some real data and benchmarks for the online membership industry.
It’s coming up to that time of year where promotions and discounts abound.
Whether it’s Thanksgiving, Black Friday, Christmas or New Year, the sales season is definitely upon us.
While these kind of sales are traditionally for physical products, there’s no doubt that digital products have jumped onto the bandwagon over the last few years, and you’ll see more and more discounts being offered.
But what about membership sites? Should you capitalize on these busy promotional periods where some kind of special offer is almost expected?
Despite what the slickest of snake oil salesmen will try to tell you, there is no secret sauce or golden formula for building a successful membership website.
The key to the long term success of your membership site lies beyond marketing tactics, sales spiel and fancy production values; and the memberships which do best are those which – at their heart – understand and embrace a core set of fundamental principles.