The Membership Guys

It’s Time for a Reality Check about Membership Site Tech

With our community of thousands of membership owners, we see the same patterns emerging when it comes to wrestling with membership site tech.

People starting their site build and then 6 months later they’re still stuck, spinning their wheels, trying to get everything perfect and making no progress!

Often they’ll blame this on the technology being too tough, but more often than not it’s because of their own unrealistic expectations.

In this episode of The Membership Guys Podcast, I give a kick up the backside to anyone stuck with the tech side of building their membership site.

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Failure to Launch? 5 Questions to Ask Yourself if Your New Membership Flops

We can spend months creating content, writing workbooks, pulling our hair out, and spending a small fortune on promoting a new membership site and then when we finally launch it… nobody joins.

We all dread this as membership owners; and when it happens, the panic sets in and we start scrambling to rearrange the website, add testimonials, and change prices.

This is all completely irrelevant stuff and won’t turn things around.

So what should you do if your membership launch fails?

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Jeff Goins on Monetizing your Skills and Creativity

We’ve all come across the concept of the “starving artist” – the notion that to pursue creativity and artistry is to sacrifice any hope of making money. Jeff Goins is on a mission to dispel this myth.

Many successful memberships are built around the skills and passions of their founder; however we’ve seen time and time again in our community that in more traditionally “creative” industries there can be a little resistance to the idea of monetization – almost as if to do so would be “selling out.”

In this episode of The Membership Guys Podcast, Jeff Goins breaks down where this whole idea came from and how you can shake this mindset and effectively monetize your skills and creativity.

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How to Avoid Overwhelming your Members

When you either have a large amount of content inside your membership, or you’re continuously adding new content on a regular basis – there’s a real risk of overwhelming members.

And when members are overwhelmed, they’re less likely to stick around.

This is where having a smart approach to your membership content strategy is crucial.

In this episode of The Membership Guys Podcast; we look at the most common causes of member overwhelm, and the tactics you can employ to avoid it.

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4 Options for Tracking Vital Membership Metrics

As a membership site owner it’s really important to know the numbers behind your membership. And it’s something a lot of membership site owners don’t really do, or don’t do fully.

In this article we’re taking a look at some of the metrics you should be tracking each month, as well as different ways that you can do this, and how that may change as your membership grows.

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Chris Ducker on Running Live Events to Grow Your Membership

Chris Ducker is the founder of the YouPreneur membership community and the man behind popular events such Tropical Think Tank and the upcoming YouPreneur Summit.

It’s through these live events that Chris has been able to help his community to build connections and develop relationships way beyond what’s possible online; and this has been a key factor in the success of his membership.

In this episode of The Membership Guys Podcast, Chris shares his insights into the benefits of running live events as a membership site owner; plus his advice on how you can orchestrate your own events.

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Tips and Tricks for Increasing your Membership Sales

Looking to increase your membership sales?

Who isn’t, right?!

We often find that rather than huge complex sales strategies and eye-watering ad budgets, it’s usually a culmination of minor tactics and little details that end up moving the needle in terms of attracting new members.

In this episode of The Membership Guys Podcast, I dish out 5 specific, quick and actionable tips that you can implement right away in order to increase your membership sales.

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Pat Flynn’s 6 Key Tactics for Validating Your Membership Idea

When it comes to researching and testing ideas, Pat Flynn wrote the book.

Literally.

In addition to his insanely popular blog and podcast SmartPassiveIncome.com, Pat is also the author of the New York Times bestselling book, Will it Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time and Money.

It’s a fantastic book with helpful exercises to evaluate, research, and prove your ideas before you roll out.

Evaluating your idea is crucial when it comes to membership websites, so we jumped at the chance to have Pat share his best advice for validating your membership idea.

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Why Membership Site Owners Should Start a Podcast

Podcasts have made a significant resurgence in recent years, having never quite hit their full potential back when they first became “a thing” in the mid-2000’s.

This growing popularity, coupled with it being easier than ever to start your own podcast, makes for a great opportunity for membership site owners to really get ahead by incorporating podcasting into the content marketing strategy.

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Insights & Advice from Experienced Membership Owners (Episode 100)

We made it! 100 episodes!

To celebrate our centennial, I invited 16 fellow membership site owners to share insights, experience and advice from their journey so far.

I asked my guests to answer 3 questions:

– What’s the one piece of advice you’d give anyone starting a new membership?
– What impact has having a membership site had on your life or your business?
– What would you do differently if you were starting your own site again from scratch?

The answers they shared are packed with golden nuggets for anyone planning or running a membership website.

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