The Membership Guys

Overcoming a Subscription Ceiling with Sean Wilson

Sean Wilson joins Callie for this episode of Behind The Membership to talk about Sean Wilson Piano, his membership site for Gospel pianists. 

During this episode Sean shares the details of his journey so far, how he tapped into a small but engaged audience to launch his membership back in 2017, why his approach to delivering content within his membership has changed and the positive impact the pandemic has had on it’s growth. 

He also tells us how he recently overcame his subscription ceiling, now attracting over 100 members a month instead of 40, the steps he’s taken to make engagement skyrocket inside his community and how YouTube has played a huge part in the success of his membership … Plus so much more!  

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Why People Aren’t Joining Your Membership Site

Why are people not joining your membership website? 

You could have the most incredible membership…

One where you work tirelessly perfecting each and every little element of it…

But people aren’t joining and you’re left scratching your head wondering why.

Well there may be a good reason for it…

And we’re going to help you find out what it is.

Here are nine common reasons people aren’t joining your membership site…

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Setting Limits on Member Numbers and Quadrupling Income with Vahn Petit

Our guest on this episode of Behind The Membership is Vahn Petit, Founder and singing coach at School Vocalize, an online contemporary singing school based in France.

When Vahn made the decision to adopt a child she realised that she needed to make some changes to the way she worked so she could prioritize family time… and a membership offered her the perfect opportunity to do that. 

Since launching School Vocalize just under two years ago Vahn shares how she has quadrupled her income after niching down to the French market, how she attracts new members using youTube and how recently introducing a new tier to her membership has enabled her to offer one on one feedback to a limited number of members.

She also discusses how the pandemic has had a positive impact on her membership, how she’s building a thriving community who plan to meet in person soon, her goals for the future and much more!

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5 Essential Emails Every Membership Sales Series Needs

Looking to drive sign ups for your membership using email marketing?

Well that’s good because your email list can be a gold mine for bringing in new members!

That’s because when someone subscribes to your email list, they’re expressing an intent…

They want to learn more from you.

So this is the perfect time to strike while the iron is hot…

And send them an automated series of email follow ups.

These emails are specifically designed to let your subscribers get to know you and your brand better…

What you offer, how you can help them…

And begin sowing the seeds to nurture your relationship further with the aim of eventually converting subscribers to paying members…

Sounds good doesn’t it?

But what should these emails cover?

We’ve got the answer.  

Here are five essential emails that every membership email series needs.

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Daily Sales from Psychology Driven Emails with Rob & Kennedy

With a background in psychology, hypnosis, entertaining and influencing, Rob and Kennedy, owners of The League of Email Marketing Heroes are no strangers to the membership world.

In fact, they both run successful memberships for their diverse range of businesses. 

In this week’s episode of Behind The Membership they’re sharing the story of The League, a membership that teaches entrepreneurs how to turn their marketing emails into profits using psychology.  

During the episode they tell us how they’ve taken ownership of the email marketing space, growing their membership successfully starting with little to no audience, why they choose to send psychology driven daily emails and how 95% of their member conversions come via email. 

Plus they share how they manage their time effectively while running all of their businesses, why they’ve chosen not to adopt the closed-door enrollment model and how their top lead magnet isn’t actually a lead magnet… And much much more. 

This episode is packed with a lot of value! 

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Why You Need to Take People Behind the Scenes of your Membership

Do your potential members understand your membership offering?

The benefits of joining your membership…

What to expect as a member…

And how you can help them take the necessary steps to reach their desired outcome?

More often than not the answer to this is a resounding no. 

And this can be for many reasons…

The most common of which is that they simply don’t know what’s inside the box.

In other words, they have no idea what goes on inside your membership…

And that’s preventing them pressing the ‘join today’ button on your sales page.

It’s our job as membership website owners to rectify this…

And there’s one very simple but powerful marketing tactic you can use to do that:

Taking them behind the scenes of your membership… 

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From Hobby to 100+ Members a Month with Anna Geiger

Meet Anna Geiger – mom of 6 and owner of The Measured Mom Plus, an online membership that offers resources, printables and training to pre k-third grade educators. 

In this episode of Behind The Membership, Anna joins us to share the story of how she has turned her hobby into a thriving business. 

What started as a blog sharing content with family and friends while living abroad has become, over the space of 8 years, an online shop and membership that attracts millions of site visits per month and hundreds of thousands of subscribers to her mailing list.

In this episode Anna talks about how she’s built her audience, why she made the decision not to sell any of her products until two years after her blog went live and what inspired her to launch her membership just under 2 years ago. 

She also shares how her site attracts over 100 members each month with little to no marketing, what she loves most about being a membership owner and the challenges she faces targeting teachers… Plus much more! 

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Musings About Money and Mindset in the Membership World

Let’s talk about money!

When it comes to this subject people tend to be at wildly opposite ends of the spectrum…

Some will happily talk about money all day long…

Whether it’s about how much they make, how little they have or their financial goals…

Others, however, completely shut down as soon as the ‘M’ word comes up.

That’s because many of us have a complicated relationship with money…

Which is possibly why I’ve waited so long to tackle this topic! 

But, the truth is, when it comes to business, it’s a subject you simply can’t shy away from…

That’s why I’ve decided to share some of my musings about money and mindset in the membership world…

Our perceptions of it, how we treat it, how we think about it…

And the impact that can have on our memberships.

So, let’s dive into some random musings about money, memberships and everything in between…

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Pivoting Your Niche & Offering with Alisha Robertson

Alisha Robertson from The Purpose To Service Academy joins Callie for this episode of Behind The Membership and she has a very interesting story to share…

After experiencing burn out as a coach, Alisha knew that she had to find a solution that would help her scale her business, without the time constraints of one-on-one coaching… and she did, in the form of a membership program.

But the interesting thing about Alisha is that before doing research and launching her membership, not only had she never heard of the business model before, but she’d never been part of a membership herself!

In this episode you’ll hear about Alisha’s membership journey to date… how her program looks very different from when she opened its doors nearly two years ago, her realization that she could serve her members better if she niched down and the challenges she’s faced being new to the membership space. 

Plus you’ll hear how Alisha adds a few personal touches to her member experience, how her life has changed since launching her program and what her plans for the future are…And much more. 

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5 Toughest Membership Tech Decisions you Need to Make When Starting Out

Ready to start building your membership website?

That’s great news! 

Now there are some tough membership tech decisions you need to make.

With so many different systems, plugins and tools out there to choose from…

And a lot of questions for you to mull over… 

Wordpress or hosted platform? 

What should your domain name be? 

Should you build your website yourself or hire a developer? 

It can all get a bit overwhelming…

Which is not surprising when there are so many moving parts to manage!

This is why it’s important to do your due diligence to make sure you build a site that’s right for you and your prospective members… 

And we’re here to help you do just that…

So if you’re ready to build your membership website…

Or are currently fleshing out your idea for your membership…

Then this blog is a must read for you.  

Here are some tips on how to tackle five of the toughest tech decisions you need to make when starting out…

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