The Membership Guys

Competing with Established Memberships in Your Market

You’re excited to launch your membership and are working through the planning process – validating your idea, researching your audience and the marketplace…

And then you see it.

A huge well-known brand already has a membership – just like yours – and is operating in your target market.

Or maybe you’ve already launched your membership, but are quickly running out of ideas on how to standout from the big names in your space.

Either scenario is a difficult one to manage.

The thought of competing against a major player can be daunting to say the least…

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Membership Academy: Roundup of New Content and Developments from 2020

So we say goodbye to another year – and what a year 2020 was!

It was certainly a busy year for Membership Academy, as world events pushed us to refocus on how best to serve our community – leading to some big changes and additions.

We thought it would be useful to recap all of the new additions and features from Membership Academy during the past 12 months, just in case you missed anything!

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Using Instagram Stories to Promote Your Membership

Instagram is by far one of the most popular social media platforms in the world.

Everyone from influencers and small businesses to large corporates are using it daily to promote their brands…

And you can see why with all its nifty features.

But that’s not what Instagram was originally designed for.

Its original purpose as a photo sharing app was for users to post images of food, sunsets and selfies.

That’s why out of all of the social media platforms, Instagram isn’t always the easiest one to use to promote your membership business…

One of the main reasons for this is that it doesn’t allow you to share a link in your posts like you can on other channels such as Twitter, LinkedIn and Facebook.

So how do you actively promote your membership without the ability to post links?

Use Instagram Stories.

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Setting Goals for Your Membership Business: A Practical Process

Setting goals for your membership is an essential part of fuelling continuous growth.

And the New Year is the perfect time to make those big business resolutions.

But setting a goal isn’t enough…

Actually following it through and achieving it is a whole other challenge.

And often that’s where people fall short.

To make sure you get where you want to go, you need to have a solid process, one that not only ensures that the goals you’re setting are realistic, but also achievable.

Setting unrealistic goals without a clear plan of action pretty much guarantees failure.

If this sounds familiar, don’t worry we’ve got your back!

In this article, we’ll be sharing with you a practical goal-setting method that we’ve used to grow our business.

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10 Most Popular Episodes of The Membership Guys Podcast in 2020

Just like that, another year is over…

And what a year 2020 has been!

Rather than dwell on what could only be described as an insane 12 months, let’s end the year on a high and think about what we’ve all achieved.

With only a few days of the year left, it’s time for our traditional end of year recap show. Listen for our top 10 most popular episodes of The Membership Guys podcasts in 2020.

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Running a Membership over the Holidays – 6 Things You Should Do

Running a membership business over the holidays can be a challenge.

It should be a time to take a break, sit back and relax.

But, maybe not everyone in your community celebrates the festive season, so you think you should carry on working throughout…

Or maybe this is your first year managing a membership site and you’re not sure how to navigate working over the festive period.

If either of these sound like you, then you should read on…

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Branding Essentials for Your Membership Business

Branding is all about your logo, your website colors, a memorable tagline and your company name… right?

Well, yes and no…

They play their part, but your brand is so much more than that.

It’s what all of these things together represent.

When it comes to your membership, it’s important to develop a brand strategy that reflects your business and conveys it to your audience in a positive way.

This will help you attract new members, retain existing ones and create a loyal fan base. 

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Keeping Your WordPress Membership Site Secure

Does your WordPress membership site have sufficient security measures in place?

Many membership site owners live in fear of their website being attacked, and for good reason …

If someone manages to hack into your Wordpress website, install something nasty or delete or steal your data, it could cripple your membership business.

That’s why it’s so important to be extra vigilant and make sure you take adequate steps to keep your site secure…

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Should You Increase the Price Existing Members are Paying?

When you first launch a membership it’s quite common to offer your initial members an amazing deal to entice them to join.

But a few years down the line when your membership has evolved, new content and features have been added, and your member base has grown, you might be regret being so generous.

Perhaps you’ve increased the price of your membership for new subscribers and now you’re questioning whether it’s fair your founding members continue to pay so little.

Maybe it’s time to increase the price they’re paying…

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