The Membership Guys

The State of Social Media Marketing with Mike Stelzner

Social media marketing has changed dramatically over the past few years.

From the rise of live video, to the huge drop-off in organic reach for Facebook pages. New platforms launching and disappearing seemingly overnight. It can be hard for the busy membership owner to keep up.

Mike Stelzner is a man with his finger on the pulse of social media marketing. As founder of Social Media Examiner and the man behind the largest conference in the industry – Social Media Marketing World – he’s the first port of call for experts and influencers worldwide when it comes to whats working right now in social media.

In today’s episode of The Membership Guys Podcast – I talk to Mike about the current state of social media marketing, and chat about how he uses social media and content marketing for both his conference and Social Media Examiner’s own membership website.

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5 Types of Content That Will Increase Member Engagement

When charging a monthly payment for access to your membership site, member engagement is key.

It’s not enough to have static content that never changes, as once that’s been consumed by your members they’ll have very little reason to stick around.

Many membership site owners set out with the intention of continuously adding new courses and premium content to their site; however this typically proves easier said than done, and often the logistics of doing so can be too great an undertaking.

Fortunately there are a number of types of content you can produce that will add value to your membership site and give your members something to get their teeth into without requiring a huge amount of effort on your part

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4 Things Membership Site Owners Should Be Doing Every Day

Running a membership site is a juggling act.

There’s a seemingly never-ending list of things to keep on top of; and with much of the focus revolving around things like producing content and marketing to bring in new members it’s easy to see why some of the basics get missed.

However it’s often the relatively minor day to day activities that have the real impact on how successful a membership site is.

Discover the 4 activities you should make sure you’re doing each and every day in your membership…

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Do You REALLY Need to Add a Community to Your Membership?

We often talk about how crucial community is to long term membership success.

In many memberships, even though members join for the content it’s actually the community that they stick around for.

However that’s not always the case, and in this episode of The Membership Guys Podcast I dig into ways in which adding a community to your membership may not be all it’s cracked up to be.

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5 Things You Need to Know Before Shopping For a WordPress Membership Plugin

Trying to pick the right WordPress membership plugin can be a painstaking process.

It’s harder still if your expectations and understanding of what a membership plugin will and won’t do are unrealistic.

In this episode I go through the 5 things you need to understand before you even start shopping for a membership plugin, in the hopes that it will make the whole process easier and save you some frustration.

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5 Ways to Convince Guest Experts to Contribute to Your Membership Site

Inviting other people to create content and contribute to your membership can expand the amount of information and expertise you’re able to offer.

Yes, your audience wants access to you and your knowledge on the topic of interest, but they can also benefit from hearing other people’s experiences and niche expertise.

This provides a far richer learning experience and a larger number of resources for your membership audience.

So how do you go about bringing guest experts into your membership site?

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Growing Through Collaboration with Laura Robinson

Laura Robinson from Worditude joins Behind the Membership this week for the 10th and final episode of Season 1.

The Worditude Club is still in it’s first year and Laura talks with us about how the membership has already changed and evolved in that time, why she is aiming for consistency more than scale, how collaborating with others has helped growth and also how the membership fits in with her one-to-one services as well. And much more!

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How to Attract New Members Without Feeling Like a Sleazy Marketer

Sales and marketing are crucial parts of your role as a membership site owner. Even the best membership website in the world will fade away into obscurity if you’re not doing anything to attract new members.

However when selling your membership offering, there are certain tropes and cliches that you want to avoid to ensure you’re not lumped in with the sleazier elements of online businesses. Here are our top tips for attracting new members without feeling like a scumbag…

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Running a “Limited Lifecycle” Membership with Lisa League

Lisa League from QPractice is today’s guest on episode 9 of Behind the Membership with Callie Willows.

QPractice has been running for 4 years and focuses on helping interior designers to pass their professional exams, which means that the membership is somewhat finite as there is a natural conclusion to the membership once members pass their exams. Listen in to find out how Lisa deals with this and ensures that the membership works for both her and her members.

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Simple Ways to Create Membership Content From Things You’re Already Doing

Producing content for your membership can be taxing.

Especially if your members expect something fresh on an ongoing basis.

They key is working smarter with your content strategy.

In this podcast, I dive into 9 simple tactics for leveraging the things you’re already doing in your business as a way to more effectively create new content for your members.

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