Membership pricing is an inexact science.
It’s natural to wonder whether you’ve found the sweet spot in terms of what you should be charging your members.
However we’ve seen an increasing amount of people taking completely the wrong approach due to not really being able to wrap their head around the membership model, and as a result making some poor decisions when it comes to setting their membership pricing.
In this episode, I help you to figure out whether you’re actually undercharging for your membership, or if you’re just thinking about it the wrong way Read More
In those early stages of running a membership, your priorities are pretty clear. Most of the time you’re mainly going to be focused on getting enough new members to pay the bills, and making sure you’re doing enough keep them happy.
But what happens once you find yourself on solid footing with the basics? What comes next?
Once you’re over that initial hump, it’s not all plain sailing!
Truly scaling your membership comes with it’s own set of challenges.
In today’s episode of The Membership Guys Podcast, I highlight the core things you need to be prioritizing in order to grow your membership and take it to the next level. Read More
The new year is upon us and for most membership site owners this is likely to be a time where you are looking ahead to what you want to achieve with your membership site this year.
And I’m willing to bet good money that growing and improving your membership is one of your aims. Or at least it should be!
So with that in mind we thought we’d take a look at the 5 steps that you can take today to plan your membership year and ensure you achieve your membership goals in 2018. Read More
Anyone who has followed us for a while will probably know that we tend to put more effort into talking people out of starting a membership than we do to trying to convince people they should start one.
Simple reason is that there are countless snake oil salesman out there portraying memberships as something they’re not. We try to save people from that.
In fact we kicked off last year with a show all about the reasons NOT to start a membership!
However, today’s episode of The Membership Guys Podcast breaks from our norm as we take a look at some of the most compelling reasons you should consider starting a membership website in 2018. Read More
And just like that, another year is almost over!
How was your 2017?
In what’s becoming a bit of a tradition, I’m wrapping the year up by taking a look back at some of the fantastic episodes of The Membership Guys Podcast, counting down the top 10 most downloaded episodes of 2017. Read More
When it comes to marketing your membership, not everything is about finding that killer sales funnel or running huge promotions.
More often than not, membership success comes from maintaining a consistent baseline of day to day activity – it’s about doing the “little and often” things that keep you top of mind for your audience.
This episode of The Membership Guys Podcast digs into the strategy we use for keeping up this consistent strategy, and explores the sort of tactics you should be using to market your membership. Read More
Should you create a membership if you have no discernible skills or expertise?
Most membership sites involve some sort of skill, knowledge, or experience that you let people tap into in order to help them achieve a result.
But if you currently lack expertise, does that mean you can’t enter the membership arena? Read More
Your membership won’t be right for everyone, and there are countless random reasons why someone may decide not to join.
However in our experience of working with hundreds of memberships, we often see the same 5 objections coming up time after time.
In this episode of The Membership Guys Podcast, I reveal the 5 most common objections people have to joining memberships – and more importantly what you can do to overcome them. Read More
In many ways your membership launch is some of the easiest marketing you’ll ever do.
Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.
However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members? Read More
Most membership sites include some form of premium content locked away behind a paywall.
But locking your content down is a double-edged sword.
You could have the most incredible content in the world, but if the only people who know about it are your paying members then you’re missing on an opportunity to get so much more bang for your buck.
So before you hit ‘publish’ on your next piece of membership content, try implementing these 7 tactics. Read More