Cancellations suck. There’s no denying it.
Obviously a member ending their subscription is pretty much the worst case scenario. By nature of the business model it’s pretty much the last thing we want to happen, right?
So why would you make it easier for members to leave by giving them the ability to cancel their membership themselves without you being involved or having a chance to talk them round?
In today’s episode of The Membership Guys Podcast, I dive into the pros and cons of allowing members to cancel their own subscriptions vs implementing a process that requires them to contact you first if they want to leave. Read More
Live calls are a great way of delivering value to your members without a lot of the headaches and added effort that goes into creating many other forms of member content.
Webinars, live Q&A’s, member coaching calls – this sort of content is ideally suited to most types of memberships.
In today’s podcast episode, I dive deeper into how to get the most out of live member content and give my top tips for raising the bar and improving the quality and impact that it can have. Read More
Offering a trial is a great way of moving people off the fence and encouraging them to give your membership a try.
However should that trial be free, or should it involve a nominal charge?
In this episode of The Membership Guys Podcast, I cover the pros and cons of each option, and dive deeper into the benefits and considerations of offering a trial for your membership. Read More
The launch of a new membership site can be a nerve-wracking time, and adding to that anxiety is the question of whether you have enough content to open your doors.
Is there a set amount of content that a membership site needs to have before you release it to the public? What content should you be creating and how do you know when to say “when”?
In this episode of The Membership Guys Podcast I tackle this question, and provide my top tips for approaching content creation as you gear up for launch. Read More
If a membership site launches with no audience to notice, has it truly launched?
In this episode we answer the much asked question of whether it’s possible – or advisable – to launch a membership site when you do not have an audience.
I also discuss why audience building is particularly important for membership website owners, as well as my top tips for how you can get started on building an audience for your membership, fast. Read More
It’s very easy to fall into bad habits as a membership site owner when it comes to over-working and putting too much pressure on yourself.
This often leads to burnout, which in turn adversely affects your membership site.
In this episode of The Membership Guys Podcast, I give my tips on how you can avoid burning out when running a membership site. Read More
Conference season is upon us!
For some that means cramming into a drab hall in a hotel out in the middle of nowhere, listening to long-in-the-tooth experts drone on for hours on end.
For others, it’s a chance to take time away, fly to somewhere sunny and fill your brain in between running up a huge bar bill on company expenses.
Whichever end of the scale you land on; conferences represent plenty of opportunities for anyone running a membership website… Read More
When it comes to membership sites, you’ll often find that people will come for the content, but they’ll stay for the community.
However starting a community from scratch can be daunting.
Getting that initial momentum for your community is key to it becoming successful long-term; so here are my top tips for getting started with your membership community… Read More
Have you ever thought about writing a book?
Perhaps you already have?
Being a published author can be a huge feather in the cap for anyone running a membership site – particularly one which is based around a personal brand, where you’re the expert or thought leader.
Chris Ducker knows just how powerful writing a book can be for membership owners.
His first best-selling book Virtual Freedom played a huge part in laying the foundations for what has now become his Youpreneur community.
And it’s that very community that has since fuelled his brand new book ‘Rise Of The Youpreneur.’
To celebrate its release, I invited Chris back on the show to discuss how the book factors into the growth of his membership site, and the how being a membership owner has affected the process of writing a book. Read More
Your membership content comprises a large part of the ongoing value your site offers.
But how do you keep momentum going once the ideas and inspiration for what content to create start to run dry?
In this episode of The Membership Guys Podcast, I discuss a few effective ways to generate a continuous stream of awesome ideas for fresh membership content. Read More