Gamification, the act of applying game elements and game theory to non-gaming situations, can be a great addition to many membership sites and provides a number of different benefits.
However actually adding gamification to your membership site can be a bit of a balancing act, and successful gamification requires some careful thought and planning in order to be effective for your members long term. Read More
When inspiration strikes and you come up with an idea for a membership website or some other product or service that you’re convinced is a winner, all too often it’s easy to get carried away in trying to make it a reality without every stopping to really examine whether your idea is actually as solid as you’re convinced it is.
Before you invest countless hours and immeasurable quantities of blood, sweat and tears into your new project, it’s highly worth taking the time to validate your big idea.
Here are my top tips for doing just that… Read More
Are you worried that your membership website kind of sucks? Hopefully not.
I’m sure you’ve got plenty of happy members who are giving you great feedback and showing you that your hard work is actually making a positive change in their world.
But there are unfortunately a lot of membership sites out there that do – to be frank – completely suck.
So if you’re someone who is running one of those websites, then in this episode I’m going to share some of the reasons why your membership sucks. Read More
Is the fact that someone continues subscribing to your membership really a sign of loyalty?
So much of our time as membership site owners is spent trying to attract new members, and worrying about those who cancel, that it’s easy to take for granted the ones who continue paying us month after month.
We tend to assume that those members are happy, content and loyal; but quite often that couldn’t be further from the truth. Read More
Building a membership website is a sizable undertaking.
Wrestling with technology, creating content, building your audience and generating buzz to ensure a successful launch; it takes a lot to get your ducks in a row.
However if you’re already able to bring some of those elements to the table from day one – such as an already established audience who are eager to buy from you, or a wealth of content curated from past projects; then it’s entirely possible to have your membership site up and running a lot quicker than you may think.
Realistically, you can have a fully functional website up, running and ready to take paying members in less than 24 hours. Read More
Membership owners have a lot on their plates in the day to day running of their website.
There’s more than enough to think about without piling onto your worries by concerning yourself with situations and things you perceive as problems, that you either have no control over or that you really shouldn’t be occupying your time with. Read More
In this episode of The Membership Guys Podcast, I look at the 6 most common culprits when it comes to things which membership owners let trouble them, keep them up at night and weigh on their mind; and I’m going to share why they’re really not a big deal and how to put them out of your thoughts.
There’s no “one-size-fits-all” approach to marketing a membership website.
However there are a number of tactics and strategies that are proven to work well, or that take advantage of some of the unique elements that come with running a membership website.
In the concluding episode of a two-part podcast series, I discuss a variety of different marketing tips that you can use for your own membership in order to increase sales and have a steady stream of new members joining your site. Read More
Whilst you may think about using a contact form plugin such as Gravity Forms to add contact forms on your membership site, it’s actually capable of so much more than this and in fact has a whole host of powerful features and add-ons that can be used to further enhance your membership site.
Gravity Forms is actually a bit of a ‘secret weapon’ of ours when it comes to memberships, as this one plugin can form the base of so many more advanced features that provide a better experience for both you and your members.
So, here’s just a few of the ways that you could use Gravity Forms (or similar options such as Ninja Forms) to improve your membership… Read More
Sales are the lifeblood of a successful membership business.
While being able to hang onto those members is critical to the long term health of your site, the best retention strategy in the world is useless if you’re not bringing in members in the first place.
In the first of a two-part podcast series, I discuss a variety of different marketing tips and tactics that you can use for your own membership in order to increase sales and have a steady stream of new members joining your site. Read More
It’s a new year, time for resolutions and focusing on new projects; and for many that means deciding to start a membership website.
However rather than joining the countless people out there dishing out motivational platitudes and encouragement by the bucket-full; I’ve decided to take a different approach for this episode of The Membership Guys Podcast.
Instead, I’m going to try to talk you out of it, by giving you the 9 signs that it might be a bad idea to start a membership site. Read More