Creating a membership is an exciting time. The creative juices are flowing, the sense of accomplishment from building and launching something new can be exhilarating, and there’s an undeniable buzz you get with every new member who joins.
But what about 6 months down the line? 2 years? 10 years? Is that buzz still there? Does your membership still excite you?
Or perhaps it’s started to feel like a chore?
Maybe things haven’t gone as planned. Or maybe you’ve just become complacent. Whatever the cause, if you’re starting to feel weighed down by your membership then this can be the start of a very slippery slope.
Check out this episode of The Membership Guys Podcast to find out how to prevent this from happening, and what you can do to turn things around if your membership is starting to feel like a burden. Read More
With so many moving parts involved in building and running a membership site, the costs can quickly add up.
And while constantly trying to penny-pinch and always going with the cheap option isn’t the best approach, it’s also prudent to ensure you’re not unnecessarily wasting money.
In this episode of The Membership Guys Podcast, I share 9 ways to cut your day to day costs when running a membership business. Read More
While in a lot of cases people will have joined your membership to get the benefit of your particular expertise; bringing in experts in complimentary topics can add a lot to your offering.
Not only does inviting guest contributors increase the value and variety you provide to your members; but it’s also a smart strategy for minimizing the workload involved in creating all membership content yourself.
In this episode I talk more about ways to make best use of guest contributors for your membership, as well as how to approach experts and get them to agree to be involved. Read More
During the course of running your membership site, there will inevitably come a point where you want to increase your pricing.
Maybe your offering has changed, perhaps you’re responding to increased demand or maybe you just want to earn a little more for your efforts.
Rather than simply raising your prices overnight, check out this latest episode of The Membership Guys Podcast for my tips and strategies to help you to get the best results from increasing your membership pricing… Read More
Membership websites come in all shapes and sizes; but the type we typically deal with here on The Membership Guys consist primarily of content and community.
Given that content marketing is, without doubt, one of the best ways to promote your membership site; then it can be a real challenge trying to figure out which content should be free – via blogs, podcasts and the like – and which content should comprise your paid membership. Read More
The typical membership site owner creates a LOT of content.
Not just for their paying members, but as part of their marketing strategy too.
It’s a lot of work – so anything you can do to increase the impact and the reach of the content you create is a big win.
Content repurposing can help you squeeze every drop of value from your courses, tutorials, blogs, videos and podcasts; and in today’s episode of The Membership Guys Podcast, I’m joined by the queen of content repurposing – Amy Woods from Content10x – to discuss ways that you can repurpose your membership content. Read More
Wow, time flies when you’re rocking the membership world!
In what has become an annual tradition – we’re celebrating the 3rd anniversary of Member Site Academy with a very special episode looking back at the past 12 months of our business.
And of course I’m joined once again by the other (and arguably better) half of The Membership Guys, the one and only Callie Willows, to discuss year three of running the Academy. Read More
As your membership grows, so too does the likelihood that you’ll encounter negative feedback from your members.
You can’t please everyone, it’s a fools errand to even try. But what do you do if one of your members says something you don’t like about your membership?
How you react to and process negative feedback can have real implications on the way you run your membership.
In this episode of The Membership Guys Podcast, I share my advice on handling negativity the right way, and give my tips for turning it around and using this sort of feedback for the betterment of your business. Read More
Podcasting can be an extremely effective outlet for experts and influencers to expand their reach, grow their audience and demonstrate their credibility.
And for membership owners, a podcast can be a great source of new members too.
In fact our podcast is perhaps one of the most important pieces of our marketing puzzle, and helps generate hundreds of thousands of dollars in membership sales each and every year.
In this week’s episode of that very podcast, I share 6 ways that you can use podcasting to promote and grow your membership website. Read More
“The average length of time someone will stay subscribed to your membership is just 3 months.”
You’ve heard that before, right?
Well here’s the truth – that 3 month average subscription length? It’s nonsense. Utter nonsense.
In today’s episode I look at where the whole 3 month myth came from and why it’s persisted – but more importantly I talk about what the actual average subscription length for membership sites is. Read More