The Membership Guys

Attracting the Right Kind of Members with Julie Christie

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Julie Christie from Togs in Business joins Callie on this week’s episode of Behind the Membership.

Julie’s membership is less than a year old, and Julie shares some great insights into the first 6 months of her membership and how important narrowing down her ideal member has been and why her focus is on quality of members rather than quantity.

“I wouldn’t do anything differently. I’ve made loads of mistakes, but I simply would not be here, knowing my ideal client so well, knowing where I want to go if I hadn’t made those mistakes.”

We talk Julie’s journey so far, including:

  • How Julie began teaching the business of photography and decided to escape the launch cycle
  • The challenge – and importance – of identifying and attracting her ideal members
  • How quality of members is more important than quantity
  • Juggling both a forum and a Facebook group for your membership community
  • Moving to an application process and turning away non ideal members
  • Attracting members with live and automated webinars
  • How Julie created ‘Success Month’ to get new members off to a great start
  • And more!

Where to Connect with Julie:

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