The Membership Guys

Amy Schmittauer on Building Authority through Video Marketing

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In this episode of The Membership Guys Podcast I’m joined by Amy Schmittauer from Savvy Sexy Social to talk about how you can build authority by incorporating online video into your marketing strategy.

Amy has built a huge audience for her own business, with over 3 million views across the 600+ videos on her own Youtube channel, where she teaches others to effectively use video marketing in their own business.

I was really excited to speak to Amy, having followed her channel for a while as well as hearing rave reviews about her keynote presentations at events like Tropical Think Tank and – earlier this year – Social Media Marketing World in San Diego (where Callie won the coin-toss when deciding which of us would go to that session!)

Amy specializes in using video to build brand and personal authority – something which many of us as membership site owners are trying to do as we carve out our spot as the “go-to” people in our market; and that’s something which we talk about during this interview.

In this episode, Amy Schmittauer and I discuss:

  • Where video marketing should fit in terms of the bigger picture of your overall strategy, and how important it is to focus
  • Amy’s top tips for getting started with your first online video
  • How to overcome the fear that your business or topic simply isn’t interesting enough create videos about
  • Tips for improving the videos you create for your membership content
  • Amy’s thoughts on the recent rise of live video and where this fits in the overall strategy
  • … and a whole lot more!

Find out more…

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