The Membership Guys

5 Reasons Why I Dislike the Closed Door Membership Strategy

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In many ways, launching a new membership website is one of the biggest marketing opportunities you’ll experience as a membership owner.

So it makes sense why some people may advocate for constantly closing and re-opening your membership in order to recapture that opportunity over and over again.

But it’s not quite as simple as that.

In this episode, I cut through the hype and talk about why I strongly dislike “closed door” marketing tactics and why it might not be the best thing for your membership strategy.

In this episode, I discuss:

  • Situations where closing the doors to your membership actually does make sense
  • The effect that constantly closing and re-opening has on your community
  • How the short term boost in sales that can some from a “fake launch” is potentially damaging your long term membership success
  • What happened when we tested this strategy versus an “always open” approach

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