The Membership Guys

4 Key Differences Between B2C and B2B Membership Sites

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Most of the strategies, principles and tactics we cover here and inside the Membership Academy apply across the board regardless of which niche or market your membership website is in.

However when it comes to B2B and B2C memberships there are some key differences that you need to be aware of when it comes to positioning, marketing and pricing your offering.

In this episode of The Membership Guys Podcast, I dive into what those differences are and ways in which you can adjust your strategy accordingly.

In this episode, I discuss:

  • What are the 4 main differences to consider between business-to-business and business-to-consumer memberships?
  • How these 2 distinct member types will each perceive things like value, cost and priorities
  • Why important thing you need to consider when planning your membership content depending on your customer profile
  • Ballpark price ranges for both B2B and B2C memberships, and the one factor that may enable you to increase your prices

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