The Membership Guys

TMG036: Jill Stanton on Using Facebook Groups to Grow Your Membership

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Facebook groups are a fantastic way of cultivating a community of like-minded people, all interested in a particular topic, product or problem.

It’s little wonder, then, that running such a group can be a highly effective strategy for membership site owners, for a wide variety of reasons.

In this episode of The Membership Guys Podcast, I’m joined by Jill Stanton from Screw The Nine to Five, who shares her insight into not only running a popular, highly successful free Facebook group; but also how she leverages this to benefit her paid membership community.

(Warning: this one gets a little bit sweary, so those of a sensitive disposition may want to give it a miss!)

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In this episode, Jill and I discuss:

  • Running a free Facebook group vs using a group for your paid membership
  • Advice on how to get people engaged and active in your group
  • Tips and techniques for attracting new members to your Facebook group
  • The specific strategy that Jill uses to get people from her Facebook group to join her membership website
  • How Jill manages her time keeping on top of a 10,000 person strong free group as well as her paid community
  • …and loads more!

This was such a fun discussion, with Jill dropping almost as many f-bombs as there were value-bombs!

We’ve already implemented a bunch of Jill’s tips for our own free Facebook group, so if you already have a group that you’re not getting the most from, or you were on the fence about starting your own Facebook group; then hopefully this episode has given you some food for thought.

Find out more…

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