The Membership Guys

All Membership Strategy content

Why It’s Important to Take Time Away from Your Membership

In some circles, working every hour under the sun and being so busy that you’re eating your Christmas lunch with your laptop on your knee, is seen almost as a badge of honour. Evidence that you’re “hustling” harder than anyone else and as a result your business will be more successful.

It doesn’t work like that.

In this episode of The Membership Guys Podcast we talk about why taking a break is so important, and I share a story about when I first realised that the world doesn’t stop spinning if you step away from your business.

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4 Ways to Discover What Your Audience REALLY Want from your Membership

Do you know what people in your audience actually want from your membership?

When planning your membership site, it’s easy to fall into the trap of building something that we think would be good, rather than something that’s based on research into what your audience really want (and need).

In doing so, you risk spending hours creating content and investing in features, only to be left scratching your head when people simply don’t engage in the way you hope they will.

Whether it’s your membership offering; your blog, podcast or video channel; or even just the updates you post on social media – discovering what people actually want and need is critical to connecting with your audience and driving them to action.

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How to Handle Shutting Down Your Membership Website

When starting a membership, you have to be in it for the long haul. However despite your best intentions the time may come when you’re considering shutting down your membership site.

If that is an option you’re seriously considering; it’s important to handle it carefully to avoid upsetting your members and ruining your reputation.

In this episode of The Membership Guys Podcast, I discuss the best approach to take to shutting down your membership site without burning your bridges or causing yourself unnecessary problems.

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Dealing With the Ugly Side of Running a Membership Website

For all we love the whole world of membership sites, as with any type of business there is an ugly side that you’ll undoubtedly encounter at some point when running a membership of your own.

In this episode of The Membership Guys Podcast, I talk about 3 “ugly” issues that we’ve recently had experience with for our own membership and our advice for dealing with it should those same problems come up for you.

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4 Key Differences Between B2C and B2B Membership Sites

Most of the strategies, principles and tactics we cover here and inside the Member Site Academy apply across the board regardless of which niche or market your membership website is in.

However when it comes to B2B and B2C memberships there are some key differences that you need to be aware of when it comes to positioning, marketing and pricing your offering.

In this episode of The Membership Guys Podcast, I dive into what those differences are and ways in which you can adjust your strategy accordingly.

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Why Your Membership Website NEEDS More Than Just Content

It’s easy to fall into the trap of playing the “numbers game” when it comes to creating your membership content.

Taking pride in having more courses, more tools, more bells and whistles than the next guy.

However as I cover in this episode of The Membership Guys Podcast, it’s a foolish game to play and one which not only leads to you failing your members but also puts your entire membership business at risk.

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Using Offers and Promotions to Attract New Members

Promotional campaigns can be a bit of a minefield for membership site owners, who need to walk the delicate line between getting new members in the door and keeping existing members happy.

In this article we’re going to explore the different types of promotions that you can run for a membership website and the situations where they can be beneficial.

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Busting the 8 most common myths about membership sites

Every topic and every industry has its fair share of bad advice, outdated information and dubious “best practices”; and there’s certainly a lot of that out there when it comes to the subject of membership sites.

As with most subjects it can be a bit of a minefield trying to maneuver around the misinformation – so to help you out we’ve broken down 8 of the most common ‘myths’ about creating and running a membership site.

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