There’s no “one-size-fits-all” approach to marketing a membership website.
However there are a number of tactics and strategies that are proven to work well, or that take advantage of some of the unique elements that come with running a membership website.
In the concluding episode of a two-part podcast series, I discuss a variety of different marketing tips that you can use for your own membership in order to increase sales and have a steady stream of new members joining your site.Read More
Sales are the lifeblood of a successful membership business.
While being able to hang onto those members is critical to the long term health of your site, the best retention strategy in the world is useless if you’re not bringing in members in the first place.
In the first of a two-part podcast series, I discuss a variety of different marketing tips and tactics that you can use for your own membership in order to increase sales and have a steady stream of new members joining your site.Read More
Promotional campaigns can be a bit of a minefield for membership site owners, who need to walk the delicate line between getting new members in the door and keeping existing members happy.
In this article we’re going to explore the different types of promotions that you can run for a membership website and the situations where they can be beneficial.Read More
Even if you’re just getting started with your online business you’ve no doubt heard people talking about the importance of sales funnels. And with good reason – they’re proven to be one of the most effective ways of taking a website visitor from subscriber to customer on, essentially, autopilot.
In order to do our sales funnels right however, there’s certain tools that you might want to use to make the process as impactful as possible.Read More
Social proof is a powerful, persuasive factor when it comes to making buying decisions. If we see others behaving in a particular way, buying a product or, say, joining a membership site; then we’re far more inclined to follow suit.
More and more, customers are basing their buying decisions on what other people recommend, rather than promotions, discounts and other sales tactics.
Check out the 7 ways that you can add social proof to your membership sales page.Read More
Turning website traffic into qualified email leads is something every successful membership site owner needs to be able to do.
Some people will visit your sales page first time, be convinced, and join your membership site right away; however in many cases a few more steps are needed to turn cold traffic into members…Read More
Remarketing is one of the most exciting developments in online advertising in recent years.
Now, instead of being limited to picking demographics and targeting options that we think relate to our target audience; we can actually leverage actual user behaviour to determine which ads are shown through platforms like Facebook and Google Adwords.
When it comes to membership sites, there are 6 key ways in which you can really leverage remarketing…Read More
Sales and marketing are crucial parts of your role as a membership site owner. Even the best membership website in the world will fade away into obscurity if you’re not doing anything to attract new members.
However when selling your membership offering, there are certain tropes and cliches that you want to avoid to ensure you’re not lumped in with the sleazier elements of online businesses. Here are our top tips for attracting new members without feeling like a scumbag…Read More