What’s the difference between an online membership and a course?…
Aren’t they basically the same thing?…
Well, there is some overlap between the two, but they’re also very different types of product.
To help you differentiate between an online membership and a course, we’re going to compare and contrast each, including how content is delivered, the price point, and some pros and cons for business owners.
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We come across many people who don’t understand what a membership is, or how it compares to other business models… And a question that we […]
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Have you heard the term ‘membership website’ but aren’t exactly sure what that is? ‘Membership’ is a broad word that can mean various things to […]
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Online summits can be a fantastic way to promote and grow your memberships; tapping into the attention and urgency created with ‘event marketing’ and converting a captive audience into paying subscribers.
In this episode of the Membership Geeks Podcast, I’m joined by Krista Miller from Summit in a Box to share her strategies and top tips for selling your membership via an online summit…
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How do you launch a successful membership site? By following a proven step-by-step process that builds the foundation of your business… And puts all the […]
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Membership Academy just turned 8 years old! Listen in as Callie and I discuss the in’s and out’s of the past 12 months at Membership […]
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We regularly get asked for our recommendations on the top tools for membership website owners.
The truth is that there’s no such thing as the “perfect” membership site setup that will work for everyone – it all depends on what it is you want to achieve with your membership site, what features and functionality you need it to have, which email and payment software you’re using and a whole bunch of other details that determine which membership tools are the best fit for you.
In this episode, we talk about the tools we use for our own membership website – Membership Academy – as well as the reasons why we chose those particular options.
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A membership website consists of several moving parts; and in addition to increasing the technical considerations of getting everything working, this also means that the costs of starting and running a membership can really add up.
While a well-run membership will quickly recoup those startup expenses and cover the ongoing operating costs; it helps to know what you need to budget for.
In this article, we’re going to cover the one-off and recurring costs involved in starting and running a membership website.
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From the initial planning to launching and scaling your membership site, it can often feel like there are many pieces of a puzzle that you’re trying to fit together.
Running and maintaining a successful membership is no easy feat…
So, to help you on your business journey…
And to celebrate Mike’s birthday (a.k.a the big 4-0)…
We’re sharing some of our very best strategies for every step of the way…
Let’s delve into 40 of our expert tips to help you plan, launch and grow your membership site.
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MemberPress has consistently been one of our favourite membership plugins due to its strong feature set and ease of use. In this review we’ll take a look at both the good and bad aspects of the plugin, including it’s features, cost, member management and user friendliness.
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Setting goals for your membership is an essential part of fuelling continuous growth.
But simply setting them isn’t enough…
Actually following them through and achieving your goals is a whole other challenge.
And often that’s where people fall short.
To make sure you get where you want to go, you need to have a solid process, one that not only ensures that the goals you’re setting are realistic, but also achievable.
Setting unrealistic goals without a clear plan of action pretty much guarantees failure.
If this sounds familiar, don’t worry we’ve got your back!
In this article, we’ll be sharing with you a practical goal-setting method that we’ve used to grow our business.
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Wow…7 years of Membership Academy!
It’s been an exciting year as we began 2022 with a rebrand to become known as ‘Membership Geeks’. Since then, we’ve gone from strength to strength as we’ve focused on growing our membership.
Listen in as Callie and I discuss the highs and lows of Membership Academy and look ahead to what’s in store for the coming months and beyond.
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The one-to-many aspect of the membership model is one of it’s greatest benefits.
Being able to serve your audience on a larger scale is what attracts a lot of membership owners to this type of business – however it does come at a cost.
The larger your membership grows, the less able you are to create a more personal connection with individual members, and that can be unsatisfying for both them and you.
However there are still ways you can add a personal touch to your membership, even with hundreds and thousands of members to serve, and in this episode I talk about 8 of the best ways to do that.
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Creating a membership is an exciting time…
The creative juices are flowing…
The sense of accomplishment from launching something new is exhilarating…
And there’s an undeniable buzz you get with every new member who joins!
But how do you feel months or years down the line?…
Does your membership still motivate you?
Or is it starting to feel like a chore?
Let’s face it, sometimes things don’t work out as nice and rosy as you imagine them to be!
But, when you’ve got a membership site to run, you have an obligation to keep it going, especially if people have paid for yearly access!
So, what can you do to prevent your membership from feeling like a burden?…
Let’s find out…
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In many ways your membership launch is some of the easiest marketing you’ll ever do.
Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.
However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?
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Do you know what the average churn rate is for a typical online membership?
How about revenue benchmarks?
Average conversion rates?
What about the most popular tech solutions? Or the most effective marketing channels?
Truth is, there’s very little reliable data available about the online membership industry.
That’s because this market is relatively tiny.
It’s a niche, of a niche, of a niche.
What data we do have tends to come from either the broader subscription industry, or from membership associations.
Neither of which reflect the online membership world.
A few years ago we made it our on a mission to change that by conducting a survey of thousands of membership owners designed to shine a light on the real data and benchmarks for the online membership industry.
And now it’s time for an update…
We’ve spent the past fews months tapping into our audience of tens of thousands of membership business owners to identify how they’re performing, what challenges they’re facing and which benchmarks and trends are prevalent.
And we’ve compiled those results into the Online Membership Industry Report 2022
In today’s episode of the Membership Geeks Podcast, I’m sharing some of my top observations, takeaways, trends and other interesting tidbits and insights taken from this year’s report.
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