Membership Geeks

Membership Tips & Advice

5 Steps to Making 2024 Your Most Successful Membership Year

The new year is upon us and for most membership site owners this is likely to be a time where you are looking ahead to what you want to achieve with your membership site this year.

And I’m willing to bet good money that growing and improving your membership is one of your aims. Or at least it should be!

So with that in mind we thought we’d take a look at the 5 steps that you can take today to plan your membership year and ensure you achieve your membership goals in 2024.

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The Impact of AI on The Membership Site Industry: Trends and Predictions

Are you using AI within your membership?

Artificial intelligence has been around for a while…

But since ChatGPT exploded onto the scene at the end of 2022, you can’t look anywhere without seeing some reference to the latest tools on the market.

The AI industry is predicted to reach $1.8 billion by 2030

So, whether you love it or hate it, it seems like it’s here to stay.

In this article, we’ll reveal how membership owners are currently using AI…

And what will the impact of AI is likely to be on the membership industry as a whole.

Let’s dive in…

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How to Use AI for Efficient Member Onboarding and Enhanced Retention

If there’s one thing that’s going to convince your members to stay for the long haul, it’s your membership experience…

When your members have an exceptional membership experience, it’s going to be hard for them to say goodbye.

And that all starts with your onboarding process.

You need to roll out the red carpet to welcome new members into your membership.

That means delivering immediate value and helping your members to get the most out of your site from day one.

This boosts user satisfaction, engagement, and your overall retention rates, creating a positive impact on your business success.

Without a kickass onboarding process, your members may struggle to interact in your community, have technical challenges, or content overwhelm.

So, how can you make your members feel instantly special without increasing your workload?

With the use of artificial intelligence.

AI can help you to seamlessly incorporate an efficient onboarding system for members while improving your retention rates.

Here’s how…

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AI Use Cases for Memberships: How Membership Owners Can Streamline Content Creation

Having a consistent content strategy is vital for any membership owner who wants to grow their business.

But trying to engage and expand your audience with content isn’t always as easy as it seems.

Especially if you’re a solo entrepreneur trying to juggle running a membership with content creation.

The good news is that the power of AI can lend a helping hand.

The growth of AI tools can assist membership site owners with streamlining and enhancing the creation of content, whether you’re struggling with mental blocks and need some clever ideas.

Or require some extra support with your output.

So, with that in mind, here are some AI use cases for memberships, including how you can use these types of tools to streamline your content creation.

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Behind The Membership: Process Driven

From accidentally creating a waitlist of buyers during the pandemic to running a membership with over 600 members, Layla Pomper of ProcessDriven, certainly has an interesting story to tell.

In this episode of Behind The Membership, Layla reveals all to Callie, sharing how she made the leap from service-based provider to thriving membership owner, and why she’s avoided a pay monthly pricing strategy.

Plus, she also discusses how getting into the minds of her active members has been crucial towards her success.

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Behind The Membership: Art Revenue Coaching

In this episode of Behind The Membership, artist, Josie Lewis, chats to Callie to reveal how she attracted over 800 members during her very first launch of the Art Revenue Coaching membership. 

Josie shares how pivoting her existing audience helped her to double her email list and validate her membership idea…

Plus, she discusses the one thing she will do differently when her membership doors reopen. 

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Behind The Membership: Creative Crafting Club

Christelle Janse van Rensburg, Co-Founder of the Creative Crafting Club, is a membership owner whose journey has been a little different from most.

She started off with a franchise model for in-person kids craft clubs in South Africa.

But when the pandemic shut everything down, Christelle and her sister/Co-Founder, Stefanie, were forced to find an online alternative to keep their business going.

Step forward the membership model… 

Since launching their membership Christelle and Stefanie’s lives have changed in the best possible ways.

Not only do they love what they do, but they’ve managed to build a thriving community and find a work-life balance that’s right for them, all while growing their membership numbers by 10x in the last year alone.

So how did they do this?

Let’s go Behind The Membership to hear from Christelle herself…

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Behind The Membership: IT Rockstars

With so many memberships out there, standing out from the crowd takes a bit more elbow grease these days.

However, IT professional and Author Scott Millar has managed to put quite the unique spin on his.

He’s the founder of IT Rockstars, a membership that helps IT companies to transform their marketing…

Join us as we go Behind The Membership with Scott to hear more about his journey, including why he decided to cap the number of members per location, what made him decide to pivot his membership, the awesome onboarding process he has to help retain members… 

Plus how he manages to successfully run his membership alongside a full-time job and having a young family.

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Avoid These Terrible Membership Cancellation Policies

Every membership owner wants to retain their members.

Obvious, right?!

But often the drive to hang on to every single member can result in you going down completely the wrong path when it comes to handling cancellations.

Making the cancellation process difficult or too harsh is certainly a way to leave a bad taste in members’ mouths!

Even if someone leaves your membership, they may still recommend your product to their friends and families.

And possibly come back one day themselves.

But not if you screw things up by having terrible cancellation processes like these…

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Behind The Membership: Baking For Business

Who doesn’t love a little bit of baking every now and again?

There’s nothing quite like sinking your teeth into a sweet piece of sponge cake or baking cookies for the entire family.

But what does it take to build and grow a baking business that stands out?

Amanda Schonberg is a chef, award winning baker and marketing enthusiast who is passionate about helping bakers to create a profitable and successful business.

She’s even built an entire Entrepreneur Community for baking enthusiasts who want to build a brand they can be proud of.

Like most things in life, launching and running a membership site hasn’t always been plain sailing for Amanda.

We got the opportunity to catch up with her and hear about the ins and outs of her journey to building her membership to the success it has become today.

Keep reading to find out more about Amanda’s delicious Entrepreneur Community and how she has helped fellow food entrepreneurs become the go-to baker in their communities…

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Essential Guide to GDPR for Membership Site Owners

GDPR is the EU data privacy law that came into effect on May 25th 2018 – and it affects you even if you’re not actually in the EU.

I’m sure by now you’ve already seen a lot of articles and videos about GDPR, but maybe you’re still not entirely sure what you actually need to do, especially for your membership site.

So in this article we’re looking at what these new regulations actually are, how they apply to you, and most importantly, how they might impact you as a membership site owner.

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Are These Roadblocks Costing You Membership Sales?

Are there obstacles in your membership that are costing you sales?  

It’s very likely there are, and you’re just not aware of it…

There are some all too common roadblocks that are costing membership owners sales and signups.

Often people don’t realise it’s happening because they don’t even know these obstacles exist

But it’s crucial to identify and address them if we want to boost sign ups.

The good news is that most of the time it all boils down to some very common obstacles that can easily be fixed…

And as always, we’re here to help you with that.

We’ve compiled the six of the most common roadblocks with our tips on how to smash through them to gain those sales.

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Using Testimonials to Grow Your Membership

Testimonials are an extremely powerful tool in your marketing arsenal because of the social proof they provide… 

Demonstrating your ability to help others get fantastic results, and having those people advocate for joining your membership, will go much, much further than any marketing copy you write yourself.

And testimonials from happy successful members are amongst the most effective types of social proof there is.

However, too often membership owners take a passive approach when it comes to getting and leveraging testimonials…

Waiting for members to provide them with feedback rather than proactively encouraging them to do so.

Regular, focused campaigns aimed at collecting member testimonials – and most importantly using them effectively – will add a whole new level to the marketing of your membership…

Let’s take a closer look at how you can do this…

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